Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

Master in Management Science (1985)
B.Sc. in Biochemistry (Medical) (1984)

EXPERTISE

Integrated Marketing Communication
Commercialisation (Including Agribusiness Management, Contract Manufacturing, Market Development Studies, Marketing, Packaging Of Technologies, Patent And Licensing, Pilot Scale, Production Economics, Techno-Economic Feasibility Studies Transfer Of Techno
Marketing Plan

Resume Curriculum Vitae

Scopus H-Index : 2

ADLIN BINTI MASOOD

FELO KANAN

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://expert.usim.edu.my/adlin.masood

Phone: 06-7986448

E-mail: adlin.masood@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

1. HALAL2U AUDIT APP FOR IMMERSIVE HALAL TRAINING AND AUDIT

2025 GERAN PENYELIDIKAN INDUSTRI ON GOING CO-RESEARCHER
2. HALAL2U AUDIT APP FOR IMMERSIVE HALAL TRAINING AND AUDIT

2025 GERAN KPT ON GOING CO-RESEARCHER
3. KAJIAN PENERIMAAN INDUSTRI, MASYARAKAT, DAN ALUMNI TERHADAP PROGRAM PASCASISWAZAH DI FAKULTI EKONOMI DAN MUAMALAT, UNIVERSITI SAINS ISLAM MALAYSIA: ANALISIS KEBERKESANAN DAN IMPLIKASINYA

2025 BIDUNI MIZANNIYAH ON GOING CO-RESEARCHER
4. ASSESSING FACTORS AND CHALLENGES OF HALAL COMPANY DECISION MAKING FOR AI-DRIVEN IMPLEMENTATION: A FRAMEWORK FOR MALAYSIA, BRUNEI AND INDONESIA

2025 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER
5. MUSLIM TRAVELLERS AND HALAL FOOD CONSUMPTION IN TAIWAN: IMPLICATIONS FOR HALAL CERTIFICATION IMPLEMENTATION FOR PROVIDERS

2024 GERAN SEPADAN ANTARABANGSA ON GOING MAIN RESEARCHER

Research Progress Type of Grant

Completed: 8 (50%)

Ongoing: 8 (50%)

Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

Scopus H-Index : 2

ADLIN BINTI MASOOD

1. HALAL2U AUDIT APP FOR IMMERSIVE HALAL TRAINING AND AUDIT

2. HALAL2U AUDIT APP FOR IMMERSIVE HALAL TRAINING AND AUDIT

3. KAJIAN PENERIMAAN INDUSTRI, MASYARAKAT, DAN ALUMNI TERHADAP PROGRAM PASCASISWAZAH DI FAKULTI EKONOMI DAN MUAMALAT, UNIVERSITI SAINS ISLAM MALAYSIA: ANALISIS KEBERKESANAN DAN IMPLIKASINYA

4. ASSESSING FACTORS AND CHALLENGES OF HALAL COMPANY DECISION MAKING FOR AI-DRIVEN IMPLEMENTATION: A FRAMEWORK FOR MALAYSIA, BRUNEI AND INDONESIA

5. MUSLIM TRAVELLERS AND HALAL FOOD CONSUMPTION IN TAIWAN: IMPLICATIONS FOR HALAL CERTIFICATION IMPLEMENTATION FOR PROVIDERS

6. DIAGNOSING A HALAL CERTIFICATION SYSTEM FOR COSMETICS: THE VIABLE SYSTEM MODEL APPROACH.

SYSTEMIC PRACTICE AND ACTION RESEARCH

7. HALAL INDUSTRY IN UZBEKISTAN: ANALYSIS USING THE VIABLE SYSTEM MODEL

KYBERNETES

8. THE INFLUENCE OF MARKETING, PRICING AND PROMOTION ON GEN Z?S PURCHASE BEHAVIOUR OF HALAL COSMETICS IN INDONESIA

THE JOURNAL OF MUAMALAT AND ISLAMIC FINANCE RESEARCH

9. EVOLUTION OF THE MALAYSIAN HALAL CERTIFICATION SYSTEM: THE VIABLE SYSTEM MODEL AS THE DIAGNOSTIC FRAMEWORK

JURNAL PENGURUSAN

10. HALAL CERTIFICATION: A BIBLIOMETRIC ANALYSIS (2004 - 2021)

HALALSPHERE

1. MERGING ETHICS AND INNOVATION: MEETING SOCIETY 5.0 HALAL COSMETICS NEEDS BY HARNESSING IR5.0

THE 11TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE 2024

2. DOES FAITH DICTATE THE PURCHASING BEHAVIOR OF MALAYSIAN MUSLIM MILLENNIALS AND GEN Z IN HALAL COSMETICS?

THE 10TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-IECONS2023)

3. SPRING BOARDING ON IOE FOR FUTURE PROOFING HALAL INDUSTRY

THE 10TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE (10TH IBAF '22)

4. SYNERGISING HALAL CERTIFICATION BODIES VIA IR4.0 TECH AND BIG DATA TOWARDS INTERNATIONAL TRANSACTIONS WITHOUT BARRIERS

3RD INTERNATIONAL HALAL MANAGEMENT CONFERENCE 2021

5. IDENTIFYING GROWTH CONSTRAINTS IN HALAL COSMETICS ECOSYSTEM FOR SUSTAINABLE DEVELOPMENT OF SMES

THE 9TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE

1. CHAPTER 8: MAQASID SYARIAH AND ETHICAL FRAMEWORKS IN DIGITAL MARKETING AND SOCIAL MEDIA STRATEGIES

EFFECTIVE MARKETING STRATEGIES FOR MALAYSIAN MARKETS

2. SUSTAINING HALAL INDUSTRY THROUGH SYNERGISING IR4.0 TECHNOLOGIES AND DATA ANALYTICS: EXPLORING THE INTEGRATION OF AR, VR, MR, AND CONSUMER INSIGHTS

STRATEGIC ISLAMIC BUSINESS AND MANAGEMENT SOLUTIONS FOR SUSTAINABILITY

3. DRIVING GREEN SUKUK DEVELOPMENT TO MEET ESGS AND SOCIETY 5.0 ASPIRATIONS THROUGH INNOVATIVE TECHNOLOGY

STRATEGIC ISLAMIC BUSINESS AND MANAGEMENT - SOLUTIONS FOR SUSTAINABILITY

4. CHAPTER 4: FOR EVERY DIFFICULTY, THERE LIES AN OPPORTUNITY: D TANDOOR FOOD INDUSTRIES

CASE STUDIES ON REVIVING BUSINESS AMIDST THE COVID-19 PANDEMIC

5. DRIVING GREEN SUKUK DEVELOPMENT TO MEET ESGS AND SOCIETY 5.0 ASPIRATIONS THROUGH INNOVATIVE TECHNOLOGY

STRATEGIC ISLAMIC BUSINESS AND MANAGEMENT SOLUTIONS FOR SUSTAINABILITY

1. PERSEPSI PENGGUNA TERHADAP JENAMA INSTITUSI ZAKAT, LOGO DAN SIJIL PEMBAYAR ZAKAT PERNIAGAAN DALAM MENINGKATKAN KUTIPAN ZAKAT

2. HALAL SIMULATOR: KEY TO HALAL TRAINING KNOWLEDGE RETENTION

1. SHA JIE

UNDERSTANDING CONSUMER BEHAVIOR IN CHINA’S EMERGING PLANT-BASED FOOD MARKET

1. DEVELOP AND ENHANCE: HALAL2U SIMULATION GAME FOR HALAL CERTIFICATION TRAINING

INTERNATIONAL FUTURE OF EDUCATION ASSOCIATION (IFEA)

2. INTERNATIONAL CONSULTANT FOR THE PURPOSE OF HALAL CERTIFICATION MALAYSIA (PHASE 1)

SEJONG HALAL AUTHORITY

3. HALAL AWARENESS PROGRAM

ARA HALAL DEVELOPMENT SERVICES CENTRE, CHINA

4. MODUL LATIHAN HALAL GRADUATE SCHOOL OF MUAMALAT

GRADUATE SCHOOL OF MUAMALAT

1. A NEW INTEGRATED FRAMEWORK FOR DIAGNOSING VIABILITY OF THE HALAL COSMETIC CERTIFICATION SYSTEM IN MALAYSIA

2. Framework of Internet of Everything (IoE) Interconnected Pillars Within Halal Ecosystem

3. MIG - Halal Management Game

1. TRAINER / FACILITATOR

FAULTY OF ECONOMICS AND MUAMALAT, UNIVERSITI SAINS ISLAM MALAYSIA

2. ACADEMIC ADVISOR

INTERNATIONAL FUTURE OF EDUCATION ASSOCIATION

1. MYHALAL2U: HALAL CERTIFICATION SIMULATION GAME 2.0

INTERNATIONAL CONFERENCE AND EXPOSITION ON INVENTIONS BY INSTITUTIONS OF HIGHER LEARNING (PECIPTA'19

2. HALAL UNIVERSE:FARM TO FORK

THE INTERNATIONAL CONFERENCE AND EXPOSITION ON INVENTION (PECIPTA 17)

1. PECIPTA 2019 GOLD AWARD (EDUCATION, COMMUNITY DEVELOPMENT AND SOCIAL INNOVATION)

2. PECIPTA 2017 GOLD AWARD (EDUCATION, COMMUNITY DEVELOPMENT AND SOCIAL INNOVATION)