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1. WHAT DOES IT TAKE TO ENSURE A SUSTAINABLE FUTURE FOR SPM DROPOUTS? A PRELIMINARY STUDY ON THE DEVELOPMENT OF A SURVIVORSHIP MODEL
ASIAN JOURNAL OF RESEARCH IN EDUCATION AND SOCIAL SCIENCES
2025 MYCITE CO-AUTHOR -
2. DO FOOD DELIVERIES LEAD TO MORE PLASTIC WASTE? A STUDY ON CONSUMERS? INTENTION TO REUSE FOOD DELIVERY CONTAINERS
INTERNATIONAL JOURNAL OF BUSINESS AND TECHNOLOGY MANAGEMENT
2024 MYJURNAL MAIN AUTHOR -
3. DIVINE DINING DECISIONS: UNVEILING THE INFLUENCES ON CONCEPT RESTAURANT CHOICES AMONG URBAN MUSLIM MILLENNIALS? VISIT INTENTION
GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL
2024 ERA MAIN AUTHOR -
4. SUSTAINABLE SERVICE QUALITY MODEL (SSQ) AND CUSTOMER LOYALTY: MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS) IN MALAYSIA
BIMP-EAGA JOURNAL FOR SUSTAINABLE TOURISM DEVELOPMENT
2024 OTHER DATABASE MAIN AUTHOR -
5. ROBO-ADVISOR CAN PLAY A ROLE IN PROMOTING FINANCIAL KNOWLEDGE WITHIN SOCIETY
JOURNAL OF ADVANCED RESEARCH IN APPLIED SCIENCES AND ENGINEERING TECHNOLOGY
2024 SCOPUS CO-AUTHOR
ACADEMIC QUALIFICATIONS
- PhD in Pemasaran (2016)
- Master in Pemasaran (2010)
- Bachelor in Pemasaran (2008)
EXPERTISE
- Integrated Marketing Communication
- Marketing Plan
- Halal Marketing
DR. AZREEN JIHAN BINTI CHE MOHD HASHIM
PENSYARAH UNIVERSITI DS13
Faculty
Fakulti Ekonomi Dan Muamalat
Biography
A lecturer from Fakulti Ekonomi Dan Muamalat. Holds a Phd in Pemasaran.
Usim Expert: https://expert.usim.edu.my/azreenjihan
Phone: 067978739
E-mail: azreenjihan@usim.edu.my
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1. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALTY MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)
2022 GERAN PENYELIDIKAN USIM ON GOING CO-RESEARCHER -
2. TAHAP KEFAHAMAN FILANTROFI ISLAM (KEDERMAWANAN) DALAM KALANGAN MASYARAKAT UNTUK MENGHADAPI PASCA COVID 19
2020 GERAN PENYELIDIKAN COVID-19 COMPLETED CO-RESEARCHER -
3. DEVELOPING A FRAMEWORK ON THE USE OF ROBO ADVISOR FOR THE ISLAMIC FINANCIAL PLANNING EDUCATION IN MALAYSIA
2020 GERAN KPT COMPLETED CO-RESEARCHER -
4. FOSTERING SUSTAINABLE INNOVATION AND SUSTAINABLE DEVELOPMENT IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS INDEX
2019 GERAN PENYELIDIKAN USIM COMPLETED CO-RESEARCHER -
5. MODELLING THE SPIRITUAL INTELLIGENCE AND SPIRITUAL CONGRUANCE AND BEHAVIOURAL INTENTION TOWARDS PURCHASING HALAL SKIN CARE PRODUCT
2018 GERAN PENYELIDIKAN INDUSTRI COMPLETED MAIN RESEARCHER
Completed: 7 (88%)
Ongoing: 1 (13%)