Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

PhD in Pemasaran (2016)
Master in Pemasaran (2010)
Bachelor in Pemasaran (2008)

EXPERTISE

Integrated Marketing Communication
Marketing Plan
Halal Marketing

Resume Curriculum Vitae

Scopus H-Index : 0

DR. AZREEN JIHAN BINTI CHE MOHD HASHIM

PENSYARAH UNIVERSITI DS13

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://expert.usim.edu.my/azreenjihan

Phone: 067978739

E-mail: azreenjihan@usim.edu.my

RESEARCHER ID

Orcid ID

1. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALTY MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)

2022 GERAN PENYELIDIKAN USIM ON GOING CO-RESEARCHER
2. TAHAP KEFAHAMAN FILANTROFI ISLAM (KEDERMAWANAN) DALAM KALANGAN MASYARAKAT UNTUK MENGHADAPI PASCA COVID 19

2020 GERAN PENYELIDIKAN COVID-19 COMPLETED CO-RESEARCHER
3. DEVELOPING A FRAMEWORK ON THE USE OF ROBO ADVISOR FOR THE ISLAMIC FINANCIAL PLANNING EDUCATION IN MALAYSIA

2020 GERAN KPT COMPLETED CO-RESEARCHER
4. FOSTERING SUSTAINABLE INNOVATION AND SUSTAINABLE DEVELOPMENT IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS INDEX

2019 GERAN PENYELIDIKAN USIM COMPLETED CO-RESEARCHER
5. MODELLING THE SPIRITUAL INTELLIGENCE AND SPIRITUAL CONGRUANCE AND BEHAVIOURAL INTENTION TOWARDS PURCHASING HALAL SKIN CARE PRODUCT

2018 GERAN PENYELIDIKAN INDUSTRI COMPLETED MAIN RESEARCHER

Research Progress Type of Grant

Completed: 7 (88%)

Ongoing: 1 (13%)

Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

Scopus H-Index : 0

DR. AZREEN JIHAN BINTI CHE MOHD HASHIM

1. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALTY MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)

2. TAHAP KEFAHAMAN FILANTROFI ISLAM (KEDERMAWANAN) DALAM KALANGAN MASYARAKAT UNTUK MENGHADAPI PASCA COVID 19

3. DEVELOPING A FRAMEWORK ON THE USE OF ROBO ADVISOR FOR THE ISLAMIC FINANCIAL PLANNING EDUCATION IN MALAYSIA

4. FOSTERING SUSTAINABLE INNOVATION AND SUSTAINABLE DEVELOPMENT IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS INDEX

5. MODELLING THE SPIRITUAL INTELLIGENCE AND SPIRITUAL CONGRUANCE AND BEHAVIOURAL INTENTION TOWARDS PURCHASING HALAL SKIN CARE PRODUCT

6. A PRELIMINARY REVIEW OF CONSUMER COMSUMPTION VALUE PERCEPTIONS OF 5G TECHNOLOGY IN MALAYSIA

JURNAL SAINS INSANI

7. SUSTAINABLE SERVICE QUALITY MODEL (SSQ) AND CUSTOMER LOYALTY: MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS) IN MALAYSIA

BIMP-EAGA JOURNAL FOR SUSTAINABLE TOURISM DEVELOPMENT

8. THE INFLUENCE OF SPIRITUAL INTELLIGENCE, SPIRITUAL CONGRUENCE AND ACCOUNTING LITERACY ON ATTITUDE OF PURCHASING HALAL PRODUCT TOWARDS INTENTION TO PURCHASE AMONG GENERATION ALPHA

JOURNAL OF NUSANTARA STUDIES 2023

9. CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES

INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES

10. BIBLIOMETRIC ANALYSIS OF RESEARCH ON COSMETIC PRODUCTS: HALAL COSMETICS AS AN EMERGING RESEARCH AREA

HALALSPHERE

1. A TASTE OF HOSPITALITY: THE HALAL CONCEPT DINING EXPERIENCE

THE INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-IECONS)

2. SUSTAINABLE SERVICE QUALITY IN MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS) INDUSTRY

THE 10TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE 2022 (IBAF2022)

3. MOBILE BANKING ADOPTION AMONG MALAYSIAN: A STUDY OF MAYBANK CONSUMERS

THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2021

4. WHAT INFLUENCE CONSUMERS TO PURCHASE MUSLIM-MADE HOMECARE PRODUCTS?

3RD INTERNATIONAL HALAL MANAGEMENT CONFERENCE (IHMC)

5. ROLES OF SPIRITUAL INTELLIGENCE AND SPIRITUAL CONGRUENCE TOWARDS ATTITUDE TO INTENTION IN PURCHASING HALAL SKIN CARE PRODUCT AMONG MILLENIAL

INTERNATIONAL CONFERENCE ON BUSINESS, MANAGEMENT, TECHNOLOGY AND EDUCATION ( ICBMTE 2019)

1. MOBILE BANKING ADOPTION (RHB NOW) AMONG MALAYSIANS: IMPLICATIONS TOWARDS BANK?S ENTREPRENEURIAL STRATEGY

DYNAMIC STRATEGIES FOR ENTREPRENEURIAL MARKETING

2. ONE-STOP-CENTRE: WHAT'S NEXT?

CASE STUDIES ON REVIVING BUSINESS AMIDST THE COVID-19 PANDEMIC

3. SHARE YOUR BEAUTIFUL JOURNEY: INVESTIGATING USER GENERATED CONTENT (UGC) AND WEBROOMING AMONG MALAYSIAN ONLINE SHOPPERS.

STUDIES IN COMPUTATIONAL INTELIGGENCE

4. PANDEMONIUM DURING PANDEMIC: FLY BY (FB) BERHAD SAGA

INSIGHTS INTO COVID19 CRISIS: ECONOMICS AND FINANCE CASE STUDIES

5. THE ROLES OF PRODUCT INVOLVEMENT IN PURCHASING HALAL SKIN CARE PRODUCTS AMONG USER AND NON-USER.

READINGS IN SUSTAINING GLOBAL HALAL ECOSYSTEM (COLLECTION OF ARTICLES FROM THE 2ND INTERNTIONAL HALAL MANAGEMENT CONFERENCE)

1. SHARIFAH NAZURA BT SYED NOH

THE ISLAMIC HOME FINANCING: EXAMINING THE MODERATING ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY (I-CSR) IN CUSTOMER�S ADOPTION INTENTION

2. ABEDIN MD SHAMS

5G WIRELESS TECHNOLOGY PERCEIVED VALUE METHOD OF MEASURING ITS CONTINUOUS USE MEDIATED BY PURCHASE INTENTION IN MALAYSIA.

3. NURUL IZZATI BINTI BAHRIN

TO STUDY THE DEVELOPMENT OF HALAL COSMETIC AND ROLE OF RELEVANT AUTHORITY THAT MONITOR THE OVER CLAIM BY ENTREPRENEUR IN MALAYSIA

4. Mohamed Salaheldeen Abdelfatah Rezk

FOSTERING INNOVATION CAPABILITY AND SUSTAINABLE INNOVATION IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS SCALE

5. NABILA ISLAM

FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS GREEN MARKETING IN BANGLADESH

1. REVEALING THE RESEARCH JOURNEY: AN EXPLORATION OF PROCESS AND DESIGN

2. Framework on The Use of Robo Advisor for The Islamic Financial Planning Education in Malaysia

1. ACADEMIC PROGRAM ADVISOR

FACULTY OF EKONOMICS AND MUAMLAT (FEM), USIM

2. ACADEMIC ADVISOR

APPOINTMENT AS DISCUSSANT FOR THE 2ND ASEAN SCHOOL OF BUSINESS NETWORK INTERNATIONAL CONFERENCE 2025 (ASBN 2025)

3. ACADEMIC ADVISOR

FACULTY OF ECONOMICS AND MUAMALAT (FEM), USIM

4. ACADEMIC ADVISOR

LANTIKAN PANEL PENILAI BAGI PERMOHONAN GERAN PENYELIDIKAN SEPADAN - PN. SITI NURULHUDA NORDIN

5. ACADEMIC ADVISOR

REVIEW GERAN USIM

1. THE EFFECT OF ELECTRONIC WORD-OF-MOUTH (E-WOM) AMONG MILLENNIALS TOURISTS INTENTION TO VISIT NEGERI SEMBILAN TRADITIONAL RESTAURANTS

International Business and Management Virtual Innovation & Invention of Ideas Competition (VIIIC

2. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALT Y MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)

INNOVATION BANK CHALLENGE 2023 (IBC2023)

1. ANUGERAH SATFF BULANAN APRIL 2024

2. ANUGERAH KECEMERLANGAN SATFF LNPT 95%

3. ANUGERAH KECEMERLANGAN STAF 2023 (APC)

4. TAWARAN CUTI SABATIKAL USIM

5. PENCAPAIAN PURATA MARKAH ENILAI MELEBIHI 95% SEMESTER I, SESI AKADEMIK 2021/2022

THE ISLAMIC HOME FINANCING: EXAMINING THE MODERATING ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY (I-CSR) IN CUSTOMER�S ADOPTION INTENTION