Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

PhD in Keusahawanan Dan Pemasaran (2016)
Master in Business Administration (2008)
Bachelor in Business Administration (1998)

EXPERTISE

Marketing
Marketing Plan
Service Marketing
Strategic Marketing
Entrepreneurial Studies

Resume Curriculum Vitae

Scopus H-Index : 20

PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://expert.usim.edu.my/muhdazrin

Phone: 06-7978737

E-mail: muhdazrin@usim.edu.my

RESEARCHER ID

Orcid ID Google Scholar

1. HALAL HOSPITALITY IN MALAYSIA AND INDONESIA: COMPETITIVENESS, INSTITUTIONAL EFFECTIVENESS, AND CONSUMER TRUST IN A DIGITALISED MARKET

2025 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER
2. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

2025 GERAN KPT ON GOING CO-RESEARCHER
3. INOVASI DALAM PENYUSUNAN DAN PENDIGITALAN ARTIKEL PROSIDING IBAF

2024 GERAN PENYELIDIKAN PUSAT TANGGUNGJAWAB (PTJ) ON GOING CO-RESEARCHER
4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

2023 GERAN SEPADAN ANTARABANGSA ON GOING MAIN RESEARCHER
5. PERSEPSI PENGGUNA TERHADAP JENAMA PPZ-MAIWP DALAM MENINGKATKAN KUTIPAN ZAKAT DI WILAYAH PERSEKUTUAN

2023 GERAN PENYELIDIKAN AGENSI KERAJAAN COMPLETED CO-RESEARCHER

Research Progress Type of Grant

Completed: 10 (59%)

Ongoing: 7 (41%)

Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

Scopus H-Index : 20

PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI

1. HALAL HOSPITALITY IN MALAYSIA AND INDONESIA: COMPETITIVENESS, INSTITUTIONAL EFFECTIVENESS, AND CONSUMER TRUST IN A DIGITALISED MARKET

2. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

3. INOVASI DALAM PENYUSUNAN DAN PENDIGITALAN ARTIKEL PROSIDING IBAF

4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

5. PERSEPSI PENGGUNA TERHADAP JENAMA PPZ-MAIWP DALAM MENINGKATKAN KUTIPAN ZAKAT DI WILAYAH PERSEKUTUAN

6. EXPLORING CONSUMER BEHAVIOUR TOWARDS ACCEPTANCE OF QUICK RESPONSE (QR) CODE MOBILE PAYMENT SYSTEMS (MPS) IN MALAYSIA: APPLICATION OF TECHNOLOGY OF ACCEPTANCE MODEL (TAM)

MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS (MAJCAFE)

7. DIVINE DINING DECISIONS: UNVEILING THE INFLUENCES ON CONCEPT RESTAURANT CHOICES AMONG URBAN MUSLIM MILLENNIALS? VISIT INTENTION

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

8. THE INFLUENCE OF SOCIAL INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: AN ANALYSIS ON YOUNG ADULTS

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

9. DOES THE ISLAMIC MARKETING MIX MODEL MATTER IN COPING WITH THE RISING COST OF LIVING IN MALAYSIA DURING THE CRISIS?

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

10. INCREASING NON-DONORS? WILLINGNESS TO DONATE BLOOD: BARRIERS AND FACILITATORS

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

1. A TASTE OF HOSPITALITY: THE HALAL CONCEPT DINING EXPERIENCE

THE INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-IECONS)

2. ARTIFICIAL INTELLIGENCE IMPLICATIONS IN ISLAMIC BANKS: POTENTIAL AND CHALLENGES

THE 11TH ISLAMIC BANKING, ACCOUNTING & FINANCE INTERNATIONAL CONFERENCE 2024

3. IMPACT OF BRAND EQUITY ON LAPTOP PURCHASE INTENTION AMONG PUBLIC UNIVERSITY STUDENT

THE 10TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE

4. SCAN-BARCODE TRANSACTION GROWTH OF FNB MSMES IN INDONESIA AND MALAYSIA (GROWTH OF MSME FNB SCAN-BARCODE TRANSACTIONS IN INDONESIA AND MALAYSIA)

10TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-IECONS 2023)

5. SUSTAINABLE SERVICE QUALITY IN MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS) INDUSTRY

THE 10TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE 2022 (IBAF2022)

1. MODULE 5: CURRICULUM REDESIGN FOR THE FUTURE OF WORK

SKILLS ACQUISITION AND ENTREPRENEURSHIP TRANSFORMATION IN TERTIARY EDUCATION FOR ECONOMIC EMPOWERMENT

2. AKU DAN SEKREFEM

ASPIRASI DAN MEMOIR HAL EHWAL PELAJAR DAN ALUMNI

3. MOBILE BANKING ADOPTION (RHB NOW) AMONG MALAYSIANS: IMPLICATIONS TOWARDS BANK?S ENTREPRENEURIAL STRATEGY

DYNAMIC STRATEGIES FOR ENTREPRENEURIAL MARKETING

4. MODULE 4: LEVERAGING TECHNOLOGY IN ENTREPRENEURSHIP EDUCATION

SKILLS ACQUISITION AND ENTREPRENEURSHIP TRANSFORMATION IN TERTIARY EDUCATION FOR ECONOMIC EMPOWERMENT

5. PITCHING

LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

1. PERSEPSI PENGGUNA TERHADAP JENAMA INSTITUSI ZAKAT, LOGO DAN SIJIL PEMBAYAR ZAKAT PERNIAGAAN DALAM MENINGKATKAN KUTIPAN ZAKAT

2. LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

3. E-PROCEEDINGS THE 10TH ISLAMIC BANKING, ACCOUNTING AND FINANCE INTERNATIONAL CONFERENCE 2022 (IBAF2022): FUTURE-PROOFING FOR BUSINESS EXCELLENCE THROUGH ISLAMIC BANKING, ACCOUNTING AND FINANCE

4. E-PROCEEDINGS THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE

5. READINGS IN SUSTAINING GLOBAL HALAL ECOSYSTEM

1. SHARIFAH NAZURA BT SYED NOH

THE ISLAMIC HOME FINANCING: EXAMINING THE MODERATING ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY (I-CSR) IN CUSTOMER�S ADOPTION INTENTION

2. Mohamed Salaheldeen Abdelfatah Rezk

FOSTERING INNOVATION CAPABILITY AND SUSTAINABLE INNOVATION IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS SCALE

3. NABILA ISLAM

FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS GREEN MARKETING IN BANGLADESH

4. KACEM SARA

THE ROLE OF TECHNOLOGY USE AND RELATIONAL INFORMATION PROCESSES IN CUSTOMER RELATIONSHIP MANAGEMENT

5. INTAN FATIMAH BINTI ANWAR

DETERMINANTS OF COMMITMENT IN GIVING BEHIVIOUR AMONG MALAYSIAN

1. PROJEK SEJAHTERA KOMUNITI MADANI (SEJATI MADANI). MENAIK TARAF KUALITI PROGRAM PENGALAMAN HOMESTAY DALAM KOMUNITI KAMPONG - LANTIKAN JPPK KAMPONG TELOK PELANDOK

JABATAN PERDANA MENTERI

2. PROJEK SEJAHTERA KOMUNITI MADANI - PENGESAHAN PLMJI

JABATAN PERDANA MENTERI

3. PRINCIPAL CONSULTANT

USIM TIJARAH HOLDINGS SDN BHD

4. International Mobility Collaboration Programme USIM - UNIMAL 2024

Universitas Malikussaleh, Acheh

1. REVEALING THE RESEARCH JOURNEY: AN EXPLORATION OF PROCESS AND DESIGN

2. KEUSAHAWAN SOSIAL BAKERI GENBA (U-BiG)

3. Hae-mo (Human Essential - Multi Optional)

4. ANNAQLU

5. TENTATIVE LATIHAN ASAS KEUSAHAWANAN ISLAM SISWA (LAKIS)

1. ACADEMIC ADVISOR

EXPERT EVALUATER QUESTIONNAIRE INSTRUMENT (RINI ARIYANTI)

2. ACADEMIC ADVISOR

PANEL PENILAI FRGS KPT 2025

3. VISITING SCHOLAR

PENCERAMAH: STRATEGI PENGAGIHAN - FAKULTI EKONOMI & PENGURUSAN (UKM)

4. ACADEMIC ADVISOR

PANEL PENILAI GERAN FRGS 2025

5. ACADEMIC ADVISOR

PENYELIA PROJEK PENYELIDIKAN PEMASARAN I

1. THE EFFECT OF ELECTRONIC WORD-OF-MOUTH (E-WOM) AMONG MILLENNIALS TOURISTS INTENTION TO VISIT NEGERI SEMBILAN TRADITIONAL RESTAURANTS

International Business and Management Virtual Innovation & Invention of Ideas Competition (VIIIC

THE ISLAMIC HOME FINANCING: EXAMINING THE MODERATING ROLE OF ISLAMIC CORPORATE SOCIAL RESPONSIBILITY (I-CSR) IN CUSTOMER�S ADOPTION INTENTION