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1. DOES ETHNOCENTRISM WORK? EVALUATING THE EFFECT OF AIRLINES SERVICE RECOVERY STRATEGIES ON AIRLINE BRAND EQUITY
COGENT BUSINESS & MANAGEMENT
2025 SCOPUS CO-AUTHOR -
2. THE INFLUENCE OF THE BIG FIVE PERSONALITY TRAITS ON IMPULSE BUYING AND WASTING OF PALM OIL-BASED FOODS
DISCOVER SUSTAINABILITY
2025 OTHER DATABASE CO-AUTHOR -
3. FACTORS INFLUENCING JOB SATISFACTION: A STUDY ON THE BANKING SECTOR EMPLOYEES IN THE SULTANATE OF OMAN.
ELECTRONIC JOURNAL OF BUSINESS AND MANAGEMENT
2025 OTHER DATABASE CORRESPONDING AUTHOR -
4. EXPLORING THE BEHAVIOURAL INTENTION OF PET OWNERS TOWARDS PET ACCESSORIES: AN EXTENDED THEORY OF PLANNED BEHAVIOUR
SELANGOR BUSINESS REVIEW
2025 MYCITE CORRESPONDING AUTHOR -
5. DIVINE DINING DECISIONS: UNVEILING THE INFLUENCES ON CONCEPT RESTAURANT CHOICES AMONG URBAN MUSLIM MILLENNIALS? VISIT INTENTION
GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL
2024 ERA CO-AUTHOR
ACADEMIC QUALIFICATIONS
- PhD in Keusahawanan Dan Pemasaran (2016)
- Master in Business Administration (2008)
- Bachelor in Business Administration (1998)
EXPERTISE
- Marketing
- Marketing Plan
- Service Marketing
- Strategic Marketing
- Entrepreneurial Studies
PROF. MADYA DR. MUHAMAD AZRIN BIN NAZRI
PENSYARAH UNIVERSITI DS14
Faculty
Fakulti Ekonomi Dan Muamalat
Biography
A lecturer from Fakulti Ekonomi Dan Muamalat. Holds a Phd in Keusahawanan Dan Pemasaran.
Usim Expert: https://expert.usim.edu.my/muhdazrin
Phone: 06-7978737
E-mail: muhdazrin@usim.edu.my
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6. DRIVERS OF, BARRIERS TO, AND FACILITATORS OF BLOOD DONATION: A COMPARISON BETWEEN MALAYSIAN AND INDONESIAN MUSLIM YOUNG ADULTS
2023 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER -
7. STOCK MARKET INVESTMENT STRATEGY FOR FUNDAMENTAL INVESTORS AND DAILY TRADERS: WHO GAIN MORE PROFIT?
2023 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER -
8. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALTY MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)
2022 GERAN PENYELIDIKAN USIM ON GOING MAIN RESEARCHER -
9. A PRACTICAL MODEL OF A SOCIAL ENTREPRENEURSHIP IN CROWDFUNDING PLATFORM TOWARDS COMMUNITIES.
2022 GERAN PENYELIDIKAN USIM COMPLETED CO-RESEARCHER -
10. THE ESTABLISHMENT OF ISLAMIC MARKETING MIX MODEL IN RESOLVING RISING COST OF LIVING AMONG MALAYSIAN
2020 GERAN PENYELIDIKAN USIM RACER COMPLETED CO-RESEARCHER
Completed: 10 (59%)
Ongoing: 7 (41%)