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1. SCREENING ISLAM IN MALAYSIAN HORROR FILMS: A TALE OF THE LOST AND FOUND
SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH
2025 OTHER DATABASE MAIN AUTHOR -
2. COMMUNICATING SHARIAH AND REGULATORY FRAMES FOR AI-POWERED HALAL AUDITING
AL-I'LAM JOURNAL OF CONTEMPORARY ISLAMIC COMMUNICATION AND MEDIA
2025 OTHER DATABASE CO-AUTHOR -
3. ORGANISATIONAL HARMONY: EXPLORING THE EFFECTIVENESS AND CORRELATION BETWEEN NONVERBAL COMMUNICATION AND CONFLICT RESOLUTION AMONG EMPLOYEES AT UNIVERSITI SAINS ISLAM MALAYSIA
SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH (SEARCH)
2025 OTHER DATABASE CO-AUTHOR -
4. EXPLORING INDONESIA?S LOCAL WISDOM IN THE 2024 PRESIDENTIAL CAMPAIGNS
JURNAL RISET KOMUNIKASI
2025 OTHER DATABASE CO-AUTHOR -
5. BOYCOTTING! COMMUNICATING IDENTITY VERSUS EMOTION IN REGARD TO TUFAN AL-AQSA
SEARCH: JOURNAL OF MEDIA AND COMMUNICATION RESEARCH
2025 OTHER DATABASE CO-AUTHOR
PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM
PENSYARAH UNIVERSITI DS14
Faculty
Fakulti Kepimpinan Dan Pengurusan
Biography
A lecturer from Fakulti Kepimpinan Dan Pengurusan. Holds a Phd in Komunikasi Kemanusiaan.
Usim Expert: https://expert.usim.edu.my/norhayati
Phone: 8283
E-mail: norhayati@usim.edu.my
RESEARCHER ID
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1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA
2025 GERAN KPT ON GOING MAIN RESEARCHER -
2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA
2025 GERAN PENYELIDIKAN INDUSTRI ON GOING MAIN RESEARCHER -
3. CONTENT AND ENGAGEMENT IN DIGITAL HEALTH CAMPAIGNS: A SOCIAL MEDIA ANALYSIS FROM JORDAN
2025 GERAN ANTARABANGSA ON GOING CO-RESEARCHER -
4. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA
2024 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER -
5. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT
2024 GERAN ANTARABANGSA ON GOING CO-RESEARCHER
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Completed 15 (63%)
-
Ongoing 9 (38%)
-
GERAN KPT 5
-
GERAN PENYELIDIKAN USIM 1
-
GERAN SEPADAN ANTARABANGSA 3
-
GERAN ANTARABANGSA 2
-
GERAN PENYELIDIKAN AGENSI KERAJAAN 3
-
GERAN PENYELIDIKAN INDUSTRI 2
-
GERAN PENYELIDIKAN PANTAS BAWAH SETAHUN 3
-
GERAN PENYELIDIKAN PENTADBIR 1
-
GERAN PENYELIDIKAN KHAS 2
-
GERAN PENYELIDIKAN FUNDAMENTAL 1
-
PENYELIDIKAN TANPA BIAYA 1
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1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA
INTERNATIONAL CONFERENCE ON CONTEMPORARY HALAL AND FATWA (ICCOHAF2024)
2024 NON-INDEX MAIN AUTHOR -
2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS
INTERNATIONAL HALAL CONGRESS
2024 NON-INDEX MAIN AUTHOR -
3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN
7 TH INTERNATIONAL SEMINAR ON PHILOSOPHY, CIVILIZATION, ETHICS AND ISLAMIC HERITAGE ISTET 2024
2024 NON-INDEX MAIN AUTHOR -
4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA
SEMINAR ANTARABANGSA ISLAM DAN SAINS (SAIS 2024)
2024 NON-INDEX MAIN AUTHOR -
5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH
PROCEEDING ICONIGC: INTERNATIONAL CONFERENCE ON ISLAMIC AND GLOBAL CIVILIZATION
2023 OTHER DATABASE MAIN AUTHOR
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1. ANALYZING THE INFLUENCE OF AI TECHNOLOGY ON RETAIL INVESTOR APPROACHES IN STOCK MARKET ANALYSIS
AI MARKETING AND ETHICAL CONSIDERATIONS IN CONSUMER ENGAGEMENT
2025 CO-AUTHOR -
2. SOCIAL MEDIA AND THE BRANDING OF MUSLIM-FRIENDLY HOSPITALITY IN TOURISM
THE NEW MEDIA AND SOCIETY
2024 CO-AUTHOR -
3. ‘It’s the Same But Different…’: Socio-Ethical Values and Legal Rules on Hybrid Halal Audit
EMERGING TECHNOLOGY AND CRISIS MANAGEMENT IN THE HALAL INDUSTRY
2024 CO-AUTHOR -
4. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA
COMMUNICATION, MEDIA AND THE CLASH OF IGNORANCE
2024 CO-AUTHOR -
5. JANJI ALLAH SWT ITU BENAR
TULUS: RENCAH EMOSI BUMI BARAKAH
2024 MAIN AUTHOR
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1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)
2021 CO-AUTHOR -
2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA
2021 MAIN AUTHOR -
3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION
2017 EDITOR -
4. THE PSYCHOLOGY OF COMMUNICATION
2014 MAIN AUTHOR -
5. PSYCHOLOGY OF COMMUNICATION
2013 MAIN AUTHOR
No policies found.
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Journal 48
-
Proceeding 28
-
Chapter in Book 17
-
Book 6
-
Policy 0
-
1. MUHAMMAD ALISAM BIN ISMAIL
KEPENTINGAN KOMUNIKASI STRATEGIK DALAM PELAKSANAN ESG (ALAM SEKITAR, SOSIAL & TADBIR) DALAM KALANGAN AGENSI KERAJAAN DI MALAYSIA.
2026 PhD CO-SUPERVISOR ON GOING -
2. AIMI AISYAH BINTI ABU BAKAR
SHARIAH AND REGULATORY CONSIDERATION OF AI-POWERED HALAL AUDITING: A CASE STUDY OF RANGKAIAN HOTEL SERI MALAYSIA
2026 MASTER COMMITTEE MEMBER 1 ON GOING -
3. ABDULRAHMAN KHALED AHMED ALQANNATI ALBLOOKI
دور الإعلام المؤسسي في تعزيز ونشر التوعية بالمجتمع: دراسة حالة دولة الامارات العربية
2026 PhD CO-SUPERVISOR ON GOING -
4. NURLIYANA KAMILAH BINTI KHAIRUL ANUAR
ANALYSING POLITICAL INTEREST ON PODCAST AMONG GEN-Z THROUGH PARASOCIAL OPINION LEADERSHIP
2026 PhD CO-SUPERVISOR ON GOING -
5. AWATEF SULTAN MOOSA ALHALYAN
العلوم السلوكية والتخطيط للسياسات الحكومية من خلال الاعلام الرقمي
2023 PhD CO-SUPERVISOR ON GOING
-
PhD 15 (Completed: 3, Ongoing: 12)
-
Master 2 (Completed: 1, Ongoing: 1)
-
6. KAJIAN KEBERKESANAN GERAN KOMUNITI 2019
INSTITUT KESELAMATAN AWAM MALAYSIA
2020 NATIONAL -
7. DANA ZAKAT: QSR BRANDS
QSR BRANDS MALAYSIA BERHAD
2016 NATIONAL -
8. ADVISOR
KOLEJ UNIVESITI ISLAM ANTARABANGSA SELANGOR
2015 NATIONAL -
9. TRAINING COORDINATOR (LEADER)
2015 INTERNATIONAL -
10. ADVISOR
KOLEJ UNIVERSITI ISLAM SELANGOR
2015 UNIVERSITY
-
NATIONAL 10
-
INTERNATIONAL 1
-
STATE 0
-
UNIVERSITY 3
-
OTHERS 0
No commercialisation data found.
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1. INDICATORS OF ISRAEL'S DISCURSIVE MECHANISM FOR PALESTINIAN NATIONAL IDENTITY ON MEDIA
2025 Copyright CRLY2025W12042 -
2. HALAL TALENTS SUSTAINABILITY FRAMEWORK
2020 Copyright LY2020002373,CRLY00024830 -
3. HALAL@SCHOOL
2019 Copyright LY2019001723,CRLY00017513
-
1. VISITING PROFESOR
UNIVERSITI ISLAM SULTAN SHARIF ALI, BRUNEI
2025 INTERNATIONAL -
2. TRAINER / FACILITATOR
WORKSHOP - UTILIZING DIGITAL TECHNOLOGY IN RELATIONSHIP WITH STAKEHOLDERS
2025 INTERNATIONAL -
3. ACADEMIC PROGRAM ADVISOR
PUSAT MATRIKULASI, UNIVERSITI ISLAM SELANGOR
2025 NATIONAL -
4. TRAINER / FACILITATOR
UNIVERSITAS ISLAM BANDUNG
2025 INTERNATIONAL -
5. VISITING SCHOLAR
UNIVERSITI ISLAM RIAU, RIAU, SUMATERA
2024 INTERNATIONAL
-
1. INTELLIGENT HALAL AUDIT DASHBOARD (I-HAD)
INNOVATION BANK CHALLENGE 2025
2025 Antarabangsa Gold -
2. GAMIFIED CYBERSECURITY TRAINING
Pertandingan Inovasi FKP 2024
2024 Universiti Gold -
3. HALAL@SCHOOL
INTERNATIONAL CONFERENCE AND EXPOSITION ON INVENTIONS BY INSTITUTIONS OF HIGHER LEARNING (PECIPTA'19
2019 Antarabangsa Silver -
4. PROFESSIONAL HALAL TRAINING PROGRAMME
THE INTERNATIONAL CONFERENCE AND EXPOSITION ON INVENTION (PECIPTA 17)
2017 Universiti Silver
-
1. ANUGERAH STAF CONTOH FKP
2025 UNIVERSITY -
2. ANUGERAH STAF CONTOH BULANAN
2024 UNIVERSITY -
3. BEST PRESENTATION AWARD: 17TH INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION (MENTION 2021)
2021 INTERNATIONAL -
4. REVIEWERS CHOICE AWARD
2020 NATIONAL -
5. BEST PRESENTER IN INTERNATIONAL CONFERENCE OF PSYCHOLOGY, EDUCATIONAL AND MENTAL HEALTH
2019 INTERNATIONAL
-
NATIONAL 5
-
INTERNATIONAL 14
-
STATE 0
-
UNIVERSITY 5
-
OTHERS 0
-
GOLD 2
-
SILVER 2
-
BRONZE 0
-
OTHERS 0
-
NATIONAL 3
-
INTERNATIONAL 3
-
STATE 0
-
UNIVERSITY 4
-
OTHERS 0