PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/norhayati Phone: 8283 E-mail: norhayati@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Komunikasi Kemanusiaan
2000
Master - Komunikasi Korporat
1997
Bachelor - Komunikasi Massa

Expertise

Communication Protocols Other Media And Communication Studies Tourism Baheviour Training Management Tourism Management

Resume Curriculum Vitae

Scopus H-Index 2

16. ANALISIS PENGESAHAN FAKTOR (CFA) INSTRUMEN KAJIAN CINTA ILMU DAN KEPERIBADIAN UMMAH CEMERLANG

AKADEMIKA

2022 OTHER DATABASE CO-AUTHOR
17. THE ISRAELI ARABIC-SPEAKING FACEBOOK PAGES AND ITS EFFECTS ON THE ELEMENTS OF PALESTINIAN NATIONAL IDENTITY

INTERNATIONAL JOURNAL OF HEALTH SCIENCES (IJHS)

2022 WOS CO-AUTHOR
18. FRAMING OF COVID-19 PANDEMIC NEWS IN MALAYSIAN LOCAL NEWSPAPERS

MALAYSIAN JOURNAL OF COMMUNICATION

2022 ISI AND SCOPUS CO-AUTHOR
19. NEGOTIATION OF NEEDS TOWARDS HALAL TALENTS SUSTAINABILITY

JOURNAL OF ISLAMIC MARKETING

2022 ERA MAIN AUTHOR
20. LOCAL CONTENT ON INSTAGRAM AS PUBLIC CAMPAIGN MEDIA OF MAJLIS BANDARAYA SEREMBAN, NEGERI SEMBILAN, MALAYSIA AND BANDUNG CITY GOVERNMENT, BANDUNG, INDONESIA

ULUM ISLAMIYYAH JOURNAL

2021 ERA CO-AUTHOR

Journal 48
Proceeding 28
Chapter in Book 17
Book 6
Policy 0

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA

2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA

3. CONTENT AND ENGAGEMENT IN DIGITAL HEALTH CAMPAIGNS: A SOCIAL MEDIA ANALYSIS FROM JORDAN

4. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA

5. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT

16. ANALISIS PENGESAHAN FAKTOR (CFA) INSTRUMEN KAJIAN CINTA ILMU DAN KEPERIBADIAN UMMAH CEMERLANG

17. THE ISRAELI ARABIC-SPEAKING FACEBOOK PAGES AND ITS EFFECTS ON THE ELEMENTS OF PALESTINIAN NATIONAL IDENTITY

18. FRAMING OF COVID-19 PANDEMIC NEWS IN MALAYSIAN LOCAL NEWSPAPERS

19. NEGOTIATION OF NEEDS TOWARDS HALAL TALENTS SUSTAINABILITY

20. LOCAL CONTENT ON INSTAGRAM AS PUBLIC CAMPAIGN MEDIA OF MAJLIS BANDARAYA SEREMBAN, NEGERI SEMBILAN, MALAYSIA AND BANDUNG CITY GOVERNMENT, BANDUNG, INDONESIA

1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA

2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS

3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN

4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA

5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH

1. ANALYZING THE INFLUENCE OF AI TECHNOLOGY ON RETAIL INVESTOR APPROACHES IN STOCK MARKET ANALYSIS

2. SOCIAL MEDIA AND THE BRANDING OF MUSLIM-FRIENDLY HOSPITALITY IN TOURISM

3. ‘It’s the Same But Different…’: Socio-Ethical Values and Legal Rules on Hybrid Halal Audit

4. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA

5. JANJI ALLAH SWT ITU BENAR

1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)

2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION

4. THE PSYCHOLOGY OF COMMUNICATION

5. PSYCHOLOGY OF COMMUNICATION

1. MUHAMMAD ALISAM BIN ISMAIL

2. AIMI AISYAH BINTI ABU BAKAR

3. ABDULRAHMAN KHALED AHMED ALQANNATI ALBLOOKI

4. NURLIYANA KAMILAH BINTI KHAIRUL ANUAR

5. AWATEF SULTAN MOOSA ALHALYAN

1. PROGRAM PENJANA KPT - CAREER ADVANCEMENT (KPT - CAP)

2. PENJANA KEMENTERIAN PENGAJIAN TINGGI - PENSIJILAN PROFESIONAL (PACE)

3. PENYEMAK RANGKA KURSUS BAGI PROGRAM DIPLOMA INDUSTRI HALAL

4. KEBERKESANAN RONDAAN KOMUNITI RELA DI 157 KAWASAN BERFOKUS TAHUN 2020

5. KAJIAN PENGURUSAN KESELAMATAN PILIHAN RAYA DALAM ERA PANDEMIK COVID-19

1. INDICATORS OF ISRAEL'S DISCURSIVE MECHANISM FOR PALESTINIAN NATIONAL IDENTITY ON MEDIA

2. HALAL TALENTS SUSTAINABILITY FRAMEWORK

3. HALAL@SCHOOL

1. VISITING PROFESOR

2. TRAINER / FACILITATOR

3. ACADEMIC PROGRAM ADVISOR

4. TRAINER / FACILITATOR

5. VISITING SCHOLAR

1. INTELLIGENT HALAL AUDIT DASHBOARD (I-HAD)

2. GAMIFIED CYBERSECURITY TRAINING

3. HALAL@SCHOOL

4. PROFESSIONAL HALAL TRAINING PROGRAMME

1. ANUGERAH STAF CONTOH FKP

2. ANUGERAH STAF CONTOH BULANAN

3. BEST PRESENTATION AWARD: 17TH INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION (MENTION 2021)

4. REVIEWERS CHOICE AWARD

5. BEST PRESENTER IN INTERNATIONAL CONFERENCE OF PSYCHOLOGY, EDUCATIONAL AND MENTAL HEALTH