PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/norhayati Phone: 8283 E-mail: norhayati@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Komunikasi Kemanusiaan
2000
Master - Komunikasi Korporat
1997
Bachelor - Komunikasi Massa

Expertise

Communication Protocols Other Media And Communication Studies Tourism Baheviour Training Management Tourism Management

Resume Curriculum Vitae

Scopus H-Index 2

21. TAHAP KEBERKESANAN PENGURUSAN DANA KE ATAS AKTIVITI PENCEGAHAN JENAYAH DAN PENCEGAHAN DADAH DIKALANGAN PERTUBUHAN YANG BERDAFTAR DI BAWAH JABATAN PENDAFTARAN PERTUBUHAN MALAYSIAN (JPPM)

JOURNAL OF PUBLIC SECURITY AND SAFETY

2021 OTHER DATABASE MAIN AUTHOR / CONTACT PERSON IN USIM
22. NEED VERSUS INTEREST IN COMMUNICATING ISLAM VIA TRADITIONAL ART PERFORMANCE IN NEGERI SEMBILAN. WHAT HAS BEEN NEGOTIATED?

JOURNAL OF CONTEMPORARY ISLAMIC COMMUNICATION AND MEDIA

2021 OTHER DATABASE MAIN AUTHOR / CONTACT PERSON IN USIM
23. KOMUNIKASI PEMBANGUNAN KOMUNITI, KEBERSIHAN DAN PENYELENGGARAAN DI KALANGAN PERTUBUHAN BERDAFTAR DI BAWAH JPPM

JOURNAL OF CONTEMPORARY ISLAMIC COMMUNICATION AND MEDIA

2021 OTHER DATABASE MAIN AUTHOR / CONTACT PERSON IN USIM
24. EFFECTIVENESS OF PUBLIC SERVICE ANNOUNCEMENT ON HALAL KNOWLEDGE AMONG MUSLIM TEENAGERS IN TIME OF PANDEMIC

'ULUM ISLAMIYYAH - THE MALAYSIAN JOURNAL OF ISLAMIC SCIENCES

2021 MYCITE MAIN AUTHOR / CONTACT PERSON IN USIM
25. COMMUNICATING NEEDS AND STRESS ACCORDING TO MAQASID SHARIAH AMONG B40 WOMEN ENTREPRENEURS DURING PANDEMIC OF COVID-19 IN MALAYSIA

PARADIGMA SOSIAL

2021 OTHER DATABASE MAIN AUTHOR / CONTACT PERSON IN USIM

Journal 48
Proceeding 28
Chapter in Book 17
Book 6
Policy 0

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA

2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA

3. CONTENT AND ENGAGEMENT IN DIGITAL HEALTH CAMPAIGNS: A SOCIAL MEDIA ANALYSIS FROM JORDAN

4. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA

5. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT

21. TAHAP KEBERKESANAN PENGURUSAN DANA KE ATAS AKTIVITI PENCEGAHAN JENAYAH DAN PENCEGAHAN DADAH DIKALANGAN PERTUBUHAN YANG BERDAFTAR DI BAWAH JABATAN PENDAFTARAN PERTUBUHAN MALAYSIAN (JPPM)

22. NEED VERSUS INTEREST IN COMMUNICATING ISLAM VIA TRADITIONAL ART PERFORMANCE IN NEGERI SEMBILAN. WHAT HAS BEEN NEGOTIATED?

23. KOMUNIKASI PEMBANGUNAN KOMUNITI, KEBERSIHAN DAN PENYELENGGARAAN DI KALANGAN PERTUBUHAN BERDAFTAR DI BAWAH JPPM

24. EFFECTIVENESS OF PUBLIC SERVICE ANNOUNCEMENT ON HALAL KNOWLEDGE AMONG MUSLIM TEENAGERS IN TIME OF PANDEMIC

25. COMMUNICATING NEEDS AND STRESS ACCORDING TO MAQASID SHARIAH AMONG B40 WOMEN ENTREPRENEURS DURING PANDEMIC OF COVID-19 IN MALAYSIA

1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA

2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS

3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN

4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA

5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH

1. ANALYZING THE INFLUENCE OF AI TECHNOLOGY ON RETAIL INVESTOR APPROACHES IN STOCK MARKET ANALYSIS

2. SOCIAL MEDIA AND THE BRANDING OF MUSLIM-FRIENDLY HOSPITALITY IN TOURISM

3. ‘It’s the Same But Different…’: Socio-Ethical Values and Legal Rules on Hybrid Halal Audit

4. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA

5. JANJI ALLAH SWT ITU BENAR

1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)

2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION

4. THE PSYCHOLOGY OF COMMUNICATION

5. PSYCHOLOGY OF COMMUNICATION

1. MUHAMMAD ALISAM BIN ISMAIL

2. AIMI AISYAH BINTI ABU BAKAR

3. ABDULRAHMAN KHALED AHMED ALQANNATI ALBLOOKI

4. NURLIYANA KAMILAH BINTI KHAIRUL ANUAR

5. AWATEF SULTAN MOOSA ALHALYAN

1. PROGRAM PENJANA KPT - CAREER ADVANCEMENT (KPT - CAP)

2. PENJANA KEMENTERIAN PENGAJIAN TINGGI - PENSIJILAN PROFESIONAL (PACE)

3. PENYEMAK RANGKA KURSUS BAGI PROGRAM DIPLOMA INDUSTRI HALAL

4. KEBERKESANAN RONDAAN KOMUNITI RELA DI 157 KAWASAN BERFOKUS TAHUN 2020

5. KAJIAN PENGURUSAN KESELAMATAN PILIHAN RAYA DALAM ERA PANDEMIK COVID-19

1. INDICATORS OF ISRAEL'S DISCURSIVE MECHANISM FOR PALESTINIAN NATIONAL IDENTITY ON MEDIA

2. HALAL TALENTS SUSTAINABILITY FRAMEWORK

3. HALAL@SCHOOL

1. VISITING PROFESOR

2. TRAINER / FACILITATOR

3. ACADEMIC PROGRAM ADVISOR

4. TRAINER / FACILITATOR

5. VISITING SCHOLAR

1. INTELLIGENT HALAL AUDIT DASHBOARD (I-HAD)

2. GAMIFIED CYBERSECURITY TRAINING

3. HALAL@SCHOOL

4. PROFESSIONAL HALAL TRAINING PROGRAMME

1. ANUGERAH STAF CONTOH FKP

2. ANUGERAH STAF CONTOH BULANAN

3. BEST PRESENTATION AWARD: 17TH INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION (MENTION 2021)

4. REVIEWERS CHOICE AWARD

5. BEST PRESENTER IN INTERNATIONAL CONFERENCE OF PSYCHOLOGY, EDUCATIONAL AND MENTAL HEALTH