PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/norhayati Phone: 8283 E-mail: norhayati@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Komunikasi Kemanusiaan
2000
Master - Komunikasi Korporat
1997
Bachelor - Komunikasi Massa

Expertise

Communication Protocols Other Media And Communication Studies Tourism Baheviour Training Management Tourism Management

Resume Curriculum Vitae

Scopus H-Index 2

26. HAMAS MEDIA PORTRAYAL OF CULTURAL AND HISTORICAL HERITAGE OF PALESTINIAN: A CASE STUDY OF AL-AQSA TELEVISION CHANNEL

MULTICULTURAL EDUCATION

2021 SCOPUS CO-AUTHOR
27. ROLE OF MEDIA PROFESSIONALS IN NEWS PRODUCTION ON AL HAYAT RADIO AND RADIO JORDAN ON THE CREDIBILITY OF MEDIA NEWS: A COMPARATIVE STUDY

AL-I?LAM ? JOURNAL OF CONTEMPORARY ISLAMIC COMMUNICATION AND MEDIA

2021 OTHER DATABASE CORRESPONDING AUTHOR
28. CRITICAL REVIEW OF RELIGION IN COPING AGAINST THE COVID-19 PANDEMIC BY FORMER COVID-19 MUSLIM PATIENTS IN MALAYSIA

JOURNAL OF CRITICAL REVIEWS

2020 SCOPUS MAIN AUTHOR
29. SUSTAINABILITY OF PONDOK WARGA EMAS ACCORDING TO NEEDS AND INTERESTS AS AN ISLAMIC TOURISM DESTINATION IN MALAYSIA

JOURNAL OF CRITICAL REVIEWS

2020 SCOPUS MAIN AUTHOR
30. MY PHONE IS NOT YOUR PHONE

ASEAN ENTREPRENEURSHIP JOURNAL

2020 OTHER DATABASE MAIN AUTHOR

Journal 48
Proceeding 28
Chapter in Book 17
Book 6
Policy 0

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA

2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA

3. CONTENT AND ENGAGEMENT IN DIGITAL HEALTH CAMPAIGNS: A SOCIAL MEDIA ANALYSIS FROM JORDAN

4. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA

5. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT

26. HAMAS MEDIA PORTRAYAL OF CULTURAL AND HISTORICAL HERITAGE OF PALESTINIAN: A CASE STUDY OF AL-AQSA TELEVISION CHANNEL

27. ROLE OF MEDIA PROFESSIONALS IN NEWS PRODUCTION ON AL HAYAT RADIO AND RADIO JORDAN ON THE CREDIBILITY OF MEDIA NEWS: A COMPARATIVE STUDY

28. CRITICAL REVIEW OF RELIGION IN COPING AGAINST THE COVID-19 PANDEMIC BY FORMER COVID-19 MUSLIM PATIENTS IN MALAYSIA

29. SUSTAINABILITY OF PONDOK WARGA EMAS ACCORDING TO NEEDS AND INTERESTS AS AN ISLAMIC TOURISM DESTINATION IN MALAYSIA

30. MY PHONE IS NOT YOUR PHONE

1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA

2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS

3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN

4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA

5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH

1. ANALYZING THE INFLUENCE OF AI TECHNOLOGY ON RETAIL INVESTOR APPROACHES IN STOCK MARKET ANALYSIS

2. SOCIAL MEDIA AND THE BRANDING OF MUSLIM-FRIENDLY HOSPITALITY IN TOURISM

3. ‘It’s the Same But Different…’: Socio-Ethical Values and Legal Rules on Hybrid Halal Audit

4. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA

5. JANJI ALLAH SWT ITU BENAR

1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)

2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION

4. THE PSYCHOLOGY OF COMMUNICATION

5. PSYCHOLOGY OF COMMUNICATION

1. MUHAMMAD ALISAM BIN ISMAIL

2. AIMI AISYAH BINTI ABU BAKAR

3. ABDULRAHMAN KHALED AHMED ALQANNATI ALBLOOKI

4. NURLIYANA KAMILAH BINTI KHAIRUL ANUAR

5. AWATEF SULTAN MOOSA ALHALYAN

1. PROGRAM PENJANA KPT - CAREER ADVANCEMENT (KPT - CAP)

2. PENJANA KEMENTERIAN PENGAJIAN TINGGI - PENSIJILAN PROFESIONAL (PACE)

3. PENYEMAK RANGKA KURSUS BAGI PROGRAM DIPLOMA INDUSTRI HALAL

4. KEBERKESANAN RONDAAN KOMUNITI RELA DI 157 KAWASAN BERFOKUS TAHUN 2020

5. KAJIAN PENGURUSAN KESELAMATAN PILIHAN RAYA DALAM ERA PANDEMIK COVID-19

1. INDICATORS OF ISRAEL'S DISCURSIVE MECHANISM FOR PALESTINIAN NATIONAL IDENTITY ON MEDIA

2. HALAL TALENTS SUSTAINABILITY FRAMEWORK

3. HALAL@SCHOOL

1. VISITING PROFESOR

2. TRAINER / FACILITATOR

3. ACADEMIC PROGRAM ADVISOR

4. TRAINER / FACILITATOR

5. VISITING SCHOLAR

1. INTELLIGENT HALAL AUDIT DASHBOARD (I-HAD)

2. GAMIFIED CYBERSECURITY TRAINING

3. HALAL@SCHOOL

4. PROFESSIONAL HALAL TRAINING PROGRAMME

1. ANUGERAH STAF CONTOH FKP

2. ANUGERAH STAF CONTOH BULANAN

3. BEST PRESENTATION AWARD: 17TH INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION (MENTION 2021)

4. REVIEWERS CHOICE AWARD

5. BEST PRESENTER IN INTERNATIONAL CONFERENCE OF PSYCHOLOGY, EDUCATIONAL AND MENTAL HEALTH