EXPERT@USIM: Directory of Expert

ACADEMIC QUALIFICATIONS

PhD in Komunikasi Kemanusiaan (2016)
Master in Komunikasi Korporat (2000)
Bachelor in Komunikasi Massa (1997)

EXPERTISE

Communication Protocols
Other Media And Communication Studies
Tourism Baheviour
Training Management
Tourism Management

Resume Curriculum Vitae

Scopus H-Index : 2

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/norhayati

Phone: 8283

E-mail: norhayati@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA

2025 GERAN KPT ON GOING MAIN RESEARCHER
2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA

2025 GERAN PENYELIDIKAN INDUSTRI ON GOING MAIN RESEARCHER
3. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA

2024 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER
4. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT

2024 GERAN ANTARABANGSA ON GOING CO-RESEARCHER
5. EXPLORATORY OF FAKE NEWS PHENOMENOLOGICAL TERMS FROM ISLAMIC PERSPECTIVE

2023 GERAN PENYELIDIKAN USIM ON GOING CO-RESEARCHER

Research Progress Type of Grant

Completed: 15 (65%)

Ongoing: 8 (35%)

EXPERT@USIM: Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

Scopus H-Index : 2

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA

2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA

3. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA

4. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT

5. EXPLORATORY OF FAKE NEWS PHENOMENOLOGICAL TERMS FROM ISLAMIC PERSPECTIVE

31. NEGOTIATION AS A FOUNDATION IN ISLAMIC DA�WAH: FRAMEWORK ANALYSIS ON THE MEMORANDUMS HELD IN THE ERA OF RASULLULLAH (PBUH)

GLOBAL JOURNAL OF AL-THAQAFAH

32. WE ONLY REPORT WHAT REALLY HAPPENED! JOURNALISTS� PERSPECTIVES ON CONFLICT REPORTING IN NEWSPAPERS

FORUM KOMUNIKASI

33. THE CORRELATION ANALYSIS BETWEEN DA�WAH PROGRAMME AND TV CHANNELS: A CASE STUDY AT RADIO TELEVISION MALAYSIA (RTM).

JOURNAL CITU

34. GENDER STEREOTYPES ON WOMEN NEGOTIATION SKILLS IN CONFLICT RESOLUTION: A CASE STUDY AT USIM

JURNAL ULUM ISLAMIYYAH

1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA

INTERNATIONAL CONFERENCE ON CONTEMPORARY HALAL AND FATWA (ICCOHAF2024)

2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS

INTERNATIONAL HALAL CONGRESS

3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN

7 TH INTERNATIONAL SEMINAR ON PHILOSOPHY, CIVILIZATION, ETHICS AND ISLAMIC HERITAGE ISTET 2024

4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA

SEMINAR ANTARABANGSA ISLAM DAN SAINS (SAIS 2024)

5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH

PROCEEDING ICONIGC: INTERNATIONAL CONFERENCE ON ISLAMIC AND GLOBAL CIVILIZATION

1. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA

COMMUNICATION, MEDIA AND THE CLASH OF IGNORANCE

2. JANJI ALLAH SWT ITU BENAR

TULUS: RENCAH EMOSI BUMI BARAKAH

3. PEMBANGUNAN KEMAHIRAN KOMUNIKASI MELALUI KOKURIKULUM PASUKAN LATIHAN PEGAWAI SIMPANAN DALAM KALANGAN PELAJAR UNIVERSITI SAINS ISLAM MALAYSIA: SATU ANALISA PERBANDINGAN

CABARAN DAN ISU SEMASA PEMBELAJARAN KOKURIKULUM BADAN BERUNIFORM KEPIMPINAN & KESUKARELAWANAN KEUSAHAWANAN & PENGURUSAN SUKAN, KEBUDAYAAN & REKREASI SAINS, TEKNOLOGI & INOVASI

4. PEMBANGUNAN KEMAHIRAN KOMUNIKASI MELALUI KOKURIKULUM PASUKAN LATIHAN PEGAWAI SIMPANAN DALAM KALANGAN PELAJAR UNIVERSITI SAINS ISLAM MALAYSIA: SATU ANALISA PERBANDINGAN

CABARAN DAN ISU SEMASA PEMBELAJARAN KOKURIKULUM

5. NEGOTIATING NEEDS AND STRESS ACCORDING TO RELIGIOSITY DURING THE MOVEMENT CONTROL ORDER AMONG HIGHER EDUCATION INSTITUTION STUDENTS

ISLAM & PERANANYNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)

2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION

4. THE PSYCHOLOGY OF COMMUNICATION

5. PSYCHOLOGY OF COMMUNICATION

1. EID MOHAMED SALEM ZUNAID ALQUBAISI

THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON THE QUALITY OF WORK LIFE TO ACHIEVE MANAGEMENT DEVELOPMENT THROUGH SOCIAL MEDIA (A FIELD STUDY ON THE EMPLOYEES OF THE STATISTICS CENTER IN ABU DHABI)

2. MOHD FAIEZ ZAIDON

PROFESSIONAL COMMUNICATION SKILL,STRATEGIC MANAGEMENT, AND JOB MOTIVATION AMONG SPORT PLAYERS IN MALAYSIA

3. AWATEF SULTAN MOOSA ALHALYAN

العلوم السلوكية والتخطيط للسياسات الحكومية من خلال الاعلام الرقمي

4. LATEFAH KHAMEIS ALI BINDAWOOD ALABDOULI

THE ROLE OF CREATIVE LEADERSHIP IN ACTIVATING ADMINISTRATIVE COMMUNICATION IN GOVERNMENT INSTITUTIONS IN THE UNITED ARAB EMIRATES

5. ASMA AHMED MOUSA SAEED ALRAEESI

THE ROLE OF PUBLIC RELATIONS IN INTERORGANIZATIONAL TRUST AND PERFORMANCE OF ORGANIZATIONS IN UAE

1. PROGRAM PENJANA KPT - CAREER ADVANCEMENT (KPT - CAP)

KEMENTERIAN PENGAJIAN TINGGI

2. PENJANA KEMENTERIAN PENGAJIAN TINGGI - PENSIJILAN PROFESIONAL (PACE)

KEMENTERIAN PENGAJIAN TINGGI

3. PENYEMAK RANGKA KURSUS BAGI PROGRAM DIPLOMA INDUSTRI HALAL

SCIENTIFIC CIRCLES SERVICES

4. KEBERKESANAN RONDAAN KOMUNITI RELA DI 157 KAWASAN BERFOKUS TAHUN 2020

INSTITUT KESELAMATAN AEAM MALAYSIA, KEMENTERIAN DALAM NEGERI

5. KAJIAN PENGURUSAN KESELAMATAN PILIHAN RAYA DALAM ERA PANDEMIK COVID-19

INSTITUT KESELAMATAN AWAM MALAYSIA, KEMENTERIAN DALAM NEGERI

1. HALAL TALENTS SUSTAINABILITY FRAMEWORK

2. HALAL@SCHOOL

1. ACADEMIC ADVISOR

UNIVERSITI ISLAM ANTARABANGSA (UIAS)

2. VISITING SCHOLAR

UNIVERSITAS MUHAMMADIYAH YOGYAKARTA

3. VISITING PROFESOR

USKUDAR UNIVERSITY, ISTANBUL, TURKIYE

4. VISITING PROFESOR

USKUDAR UNIVERSITY

5. VISITING PROFESOR

MINISTRY OF HIGHER AND SECONDARY SPECIALIZED EDUCATION OF THE REPUBLIC OF UZBEKISTAN

1. GAMIFIED CYBERSECURITY TRAINING

Pertandingan Inovasi FKP 2024

2. HALAL@SCHOOL

INTERNATIONAL CONFERENCE AND EXPOSITION ON INVENTIONS BY INSTITUTIONS OF HIGHER LEARNING (PECIPTA'19

3. PROFESSIONAL HALAL TRAINING PROGRAMME