PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/norhayati Phone: 8283 E-mail: norhayati@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Komunikasi Kemanusiaan
2000
Master - Komunikasi Korporat
1997
Bachelor - Komunikasi Massa

Expertise

Communication Protocols Other Media And Communication Studies Tourism Baheviour Training Management Tourism Management

Resume Curriculum Vitae

Scopus H-Index 2

6. EXPLORATORY OF FAKE NEWS PHENOMENOLOGICAL TERMS FROM ISLAMIC PERSPECTIVE

2023 GERAN PENYELIDIKAN USIM ON GOING CO-RESEARCHER
7. PEMBANGUNAN MODEL KONSTRUKTIVISME KOMUNIKASI ANTARA BUDAYA MELAYU-T�RKIYE MENERUSI KOSA KATA SERUMPUN BERASAS BAHASA ARAB

2023 GERAN PENYELIDIKAN PENTADBIR ON GOING CO-RESEARCHER
8. FORESIGHTING THE FUTURES OF VIRTUAL HALAL AUDIT

2022 GERAN PENYELIDIKAN KHAS ON GOING CO-RESEARCHER
9. PEMBANGUNAN MODEL BAHARU PROGRAM BANTUAN PEKERJA (EMPLOYEE ASSISTANCE PROGRAM ? EAP) BERINTEGRASIKAN PRINSIP QALB AL-GHAZALI DALAM KALANGAN STAF DI AGENSI KERAJAAN MALAYSIA

2021 GERAN KPT ON GOING CO-RESEARCHER
10. IMPORTANCE OF SOCIAL MEDIA IN NEGOTIATING INTERESTS IN MUSLIM FRIENDLY HOSPITALITY TOURISM AMONG USER: A COMPARISON STUDY BETWEEN INDONESIA AND MALAYSIA

2021 GERAN SEPADAN ANTARABANGSA COMPLETED CO-RESEARCHER

Research Progress Type of Grant

Completed 15 (63%)
Ongoing 9 (38%)

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

6. EXPLORATORY OF FAKE NEWS PHENOMENOLOGICAL TERMS FROM ISLAMIC PERSPECTIVE

7. PEMBANGUNAN MODEL KONSTRUKTIVISME KOMUNIKASI ANTARA BUDAYA MELAYU-T�RKIYE MENERUSI KOSA KATA SERUMPUN BERASAS BAHASA ARAB

8. FORESIGHTING THE FUTURES OF VIRTUAL HALAL AUDIT

9. PEMBANGUNAN MODEL BAHARU PROGRAM BANTUAN PEKERJA (EMPLOYEE ASSISTANCE PROGRAM ? EAP) BERINTEGRASIKAN PRINSIP QALB AL-GHAZALI DALAM KALANGAN STAF DI AGENSI KERAJAAN MALAYSIA

10. IMPORTANCE OF SOCIAL MEDIA IN NEGOTIATING INTERESTS IN MUSLIM FRIENDLY HOSPITALITY TOURISM AMONG USER: A COMPARISON STUDY BETWEEN INDONESIA AND MALAYSIA

1. SCREENING ISLAM IN MALAYSIAN HORROR FILMS: A TALE OF THE LOST AND FOUND

2. COMMUNICATING SHARIAH AND REGULATORY FRAMES FOR AI-POWERED HALAL AUDITING

3. ORGANISATIONAL HARMONY: EXPLORING THE EFFECTIVENESS AND CORRELATION BETWEEN NONVERBAL COMMUNICATION AND CONFLICT RESOLUTION AMONG EMPLOYEES AT UNIVERSITI SAINS ISLAM MALAYSIA

4. EXPLORING INDONESIA?S LOCAL WISDOM IN THE 2024 PRESIDENTIAL CAMPAIGNS

5. BOYCOTTING! COMMUNICATING IDENTITY VERSUS EMOTION IN REGARD TO TUFAN AL-AQSA

1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA

2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS

3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN

4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA

5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH

1. ANALYZING THE INFLUENCE OF AI TECHNOLOGY ON RETAIL INVESTOR APPROACHES IN STOCK MARKET ANALYSIS

2. SOCIAL MEDIA AND THE BRANDING OF MUSLIM-FRIENDLY HOSPITALITY IN TOURISM

3. ‘It’s the Same But Different…’: Socio-Ethical Values and Legal Rules on Hybrid Halal Audit

4. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA

5. JANJI ALLAH SWT ITU BENAR

1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)

2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION

4. THE PSYCHOLOGY OF COMMUNICATION

5. PSYCHOLOGY OF COMMUNICATION

1. MUHAMMAD ALISAM BIN ISMAIL

2. AIMI AISYAH BINTI ABU BAKAR

3. ABDULRAHMAN KHALED AHMED ALQANNATI ALBLOOKI

4. NURLIYANA KAMILAH BINTI KHAIRUL ANUAR

5. AWATEF SULTAN MOOSA ALHALYAN

1. PROGRAM PENJANA KPT - CAREER ADVANCEMENT (KPT - CAP)

2. PENJANA KEMENTERIAN PENGAJIAN TINGGI - PENSIJILAN PROFESIONAL (PACE)

3. PENYEMAK RANGKA KURSUS BAGI PROGRAM DIPLOMA INDUSTRI HALAL

4. KEBERKESANAN RONDAAN KOMUNITI RELA DI 157 KAWASAN BERFOKUS TAHUN 2020

5. KAJIAN PENGURUSAN KESELAMATAN PILIHAN RAYA DALAM ERA PANDEMIK COVID-19

1. INDICATORS OF ISRAEL'S DISCURSIVE MECHANISM FOR PALESTINIAN NATIONAL IDENTITY ON MEDIA

2. HALAL TALENTS SUSTAINABILITY FRAMEWORK

3. HALAL@SCHOOL

1. VISITING PROFESOR

2. TRAINER / FACILITATOR

3. ACADEMIC PROGRAM ADVISOR

4. TRAINER / FACILITATOR

5. VISITING SCHOLAR

1. INTELLIGENT HALAL AUDIT DASHBOARD (I-HAD)

2. GAMIFIED CYBERSECURITY TRAINING

3. HALAL@SCHOOL

4. PROFESSIONAL HALAL TRAINING PROGRAMME

1. ANUGERAH STAF CONTOH FKP

2. ANUGERAH STAF CONTOH BULANAN

3. BEST PRESENTATION AWARD: 17TH INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION (MENTION 2021)

4. REVIEWERS CHOICE AWARD

5. BEST PRESENTER IN INTERNATIONAL CONFERENCE OF PSYCHOLOGY, EDUCATIONAL AND MENTAL HEALTH