PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/norhayati Phone: 8283 E-mail: norhayati@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

Academic Qualifications

2016
PhD - Komunikasi Kemanusiaan
2000
Master - Komunikasi Korporat
1997
Bachelor - Komunikasi Massa

Expertise

Communication Protocols Other Media And Communication Studies Tourism Baheviour Training Management Tourism Management

Resume Curriculum Vitae

Scopus H-Index 2

11. IZZEDDIN K. Y. ALRANTISI

الدبلوماسية الرقمية عبر مواقع التواصل الاجتماعي دراسة مقارنة بين الاحت�

2020 PhD CHAIRMAN OF SUPERVISORY COMMITTEE ON GOING
12. SITI ZUBAIDAH BINTI MUHAMMAD

UNDERSTANDING OF ISLAM, ISLAMIC PRACTICES, RELIGIOSITY AND INTEGRITY AMONG HALAL EXECUTIVES IN HALAL FOOD INDUSTRIES IN MALAYSIA

2019 MASTER CHAIRMAN OF SUPERVISORY COMMITTEE COMPLETED
13. BAGHDAD AHMED NAHAR ALSHANAG

استخدامات المشاهدين لنشرة الاخبار المحلية (علوم الدار) في قناة ابوظبي ال�

2019 PhD CHAIRMAN OF SUPERVISORY COMMITTEE ON GOING
14. Mohamed Salaheldeen Abdelfatah Rezk

FOSTERING INNOVATION CAPABILITY AND SUSTAINABLE INNOVATION IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS SCALE

2019 PhD CHAIRMAN OF SUPERVISORY COMMITTEE COMPLETED
15. NOURA KHAMIS ABDALLA ALI ALNAQBI

أثر استخدام تقنيات التعليم ووسائل الاتصال الحديثة في بيئة الاتصال المدر?

2017 PhD CO-SUPERVISOR COMPLETED

PhD 15 (Completed: 3, Ongoing: 12)
Master 2 (Completed: 1, Ongoing: 1)

PROF. MADYA DR. NORHAYATI RAFIDA BT. ABDUL RAHIM

1. LEVERAGING AI FOR JUST-IN-TIME DECISION MAKING: ENHANCING HALAL MONITORING EFFICIENCY AT RANGKAIAN HOTEL SERI MALAYSIA

2. BRIDGING TRADITION AND TECHNOLOGY: A SOCIO-CULTURAL FRAMEWORK FOR AI-ENHANCED HALAL AUDIT PRACTICES IN HOTEL SERI MALAYSIA

3. CONTENT AND ENGAGEMENT IN DIGITAL HEALTH CAMPAIGNS: A SOCIAL MEDIA ANALYSIS FROM JORDAN

4. NAVIGATING SUSTAINABILITY VIA DIGITAL TRANSFORMATION TOWARDS INNOVATIVE GREEN SUPPLY CHAIN MANAGEMENT FRAMEWORK: A COMPARATIVE STUDY AMONG ECOPRINT INDUSTRIES IN MALAYSIA AND INDONESIA

5. DEVELOPING AN INNOVATIVE COMMUNICATION FRAMEWORK BASED ON QUR'ANIC DISCOURSE TO ENHANCE THE SUSTAINABILITY OF ISLAMIC MEDIA CONTENT

1. SCREENING ISLAM IN MALAYSIAN HORROR FILMS: A TALE OF THE LOST AND FOUND

2. COMMUNICATING SHARIAH AND REGULATORY FRAMES FOR AI-POWERED HALAL AUDITING

3. ORGANISATIONAL HARMONY: EXPLORING THE EFFECTIVENESS AND CORRELATION BETWEEN NONVERBAL COMMUNICATION AND CONFLICT RESOLUTION AMONG EMPLOYEES AT UNIVERSITI SAINS ISLAM MALAYSIA

4. EXPLORING INDONESIA?S LOCAL WISDOM IN THE 2024 PRESIDENTIAL CAMPAIGNS

5. BOYCOTTING! COMMUNICATING IDENTITY VERSUS EMOTION IN REGARD TO TUFAN AL-AQSA

1. HALAL TERRORISM: FROM THE PORTRAYAL OF MEDIA

2. NAVIGATING HALAL TALENT SUSTAINABILITY: INSIGHTS AND STRATEGIES FOR GLOBAL INDUSTRY COMPETITIVENESS

3. KEPERLUAN KAJIAN PEMERKASAAN KEMANDIRIAN GOLONGAN WANITA DAN REMAJA B40 PASCA COVID-19 DI MALAYSIA MENURUT KERANGKA ISLAM SECARA BERSEPADU SUATU PENELITIAN

4. THE INTEGRATION OF THE EMPLOYEE ASSISTANCE PROGRAMME WITH ISLAMIC PRINCIPLES: A QUALITATIVE STUDY AT THE DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA (JAKIM), PUTRAJAYA

5. THE EFFECTIVESS OF SOCIAL MEDIA AS A PLATFORM FOR DAKWAH

1. ANALYZING THE INFLUENCE OF AI TECHNOLOGY ON RETAIL INVESTOR APPROACHES IN STOCK MARKET ANALYSIS

2. SOCIAL MEDIA AND THE BRANDING OF MUSLIM-FRIENDLY HOSPITALITY IN TOURISM

3. ‘It’s the Same But Different…’: Socio-Ethical Values and Legal Rules on Hybrid Halal Audit

4. SHAPING CONTROVERSIAL NEWS CONTENT FROM THE HIERARCHY INFLUENCE MODEL'S PERSPECTIVE IN MALAYSIA

5. JANJI ALLAH SWT ITU BENAR

1. 3RD INTERNATIONAL CONFERENCE ISLAMIC MEDIA AND COMMUNICATION 2021 (ICIMAC2021)

2. ISLAM & PERANANNYA DALAM PEMBANGUNAN DINAMIK MASYARAKAT MENANGANI COVID-19 DI MALAYSIA

3. MAKING SENSE OF HUMAN INTERACTIVITY: ISLAMIC PERSPECTIVES ON INTERPERSONAL, MEDIATED AND ORGANIZATIONAL COMMUNICATION

4. THE PSYCHOLOGY OF COMMUNICATION

5. PSYCHOLOGY OF COMMUNICATION

11. IZZEDDIN K. Y. ALRANTISI

12. SITI ZUBAIDAH BINTI MUHAMMAD

13. BAGHDAD AHMED NAHAR ALSHANAG

14. Mohamed Salaheldeen Abdelfatah Rezk

15. NOURA KHAMIS ABDALLA ALI ALNAQBI

1. PROGRAM PENJANA KPT - CAREER ADVANCEMENT (KPT - CAP)

2. PENJANA KEMENTERIAN PENGAJIAN TINGGI - PENSIJILAN PROFESIONAL (PACE)

3. PENYEMAK RANGKA KURSUS BAGI PROGRAM DIPLOMA INDUSTRI HALAL

4. KEBERKESANAN RONDAAN KOMUNITI RELA DI 157 KAWASAN BERFOKUS TAHUN 2020

5. KAJIAN PENGURUSAN KESELAMATAN PILIHAN RAYA DALAM ERA PANDEMIK COVID-19

1. INDICATORS OF ISRAEL'S DISCURSIVE MECHANISM FOR PALESTINIAN NATIONAL IDENTITY ON MEDIA

2. HALAL TALENTS SUSTAINABILITY FRAMEWORK

3. HALAL@SCHOOL

1. VISITING PROFESOR

2. TRAINER / FACILITATOR

3. ACADEMIC PROGRAM ADVISOR

4. TRAINER / FACILITATOR

5. VISITING SCHOLAR

1. INTELLIGENT HALAL AUDIT DASHBOARD (I-HAD)

2. GAMIFIED CYBERSECURITY TRAINING

3. HALAL@SCHOOL

4. PROFESSIONAL HALAL TRAINING PROGRAMME

1. ANUGERAH STAF CONTOH FKP

2. ANUGERAH STAF CONTOH BULANAN

3. BEST PRESENTATION AWARD: 17TH INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION (MENTION 2021)

4. REVIEWERS CHOICE AWARD

5. BEST PRESENTER IN INTERNATIONAL CONFERENCE OF PSYCHOLOGY, EDUCATIONAL AND MENTAL HEALTH