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1. KNOWING THE RISKS BUT CONTINUING ANYWAY? EXPLAINING SUSTAINED BUY NOW, PAY LATER USAGE AMONG GENERATION Y AND Z
ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME'S (AIJBES)
2026 OTHER DATABASE MAIN AUTHOR -
2. FROM SURPLUS TO SOLUTION: HOW TECH-DRIVEN SOCIAL ENTERPRISES ARE RETHINKING FOOD WASTE IN MALAYSIA
GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL
2025 OTHER DATABASE MAIN AUTHOR -
3. MAPPING THE JOURNEY PATH FOR SUSTAINABLE INNOVATION: HOW A START-UP PURSUES GROWTH THROUGH LEVERAGING DYNAMIC CAPABILITIES
DISCOVER SUSTAINABILITY
2025 SCOPUS CO-AUTHOR -
4. TOWARD THE DEVELOPMENT OF DYNAMIC INNOVATION CAPABILITIES IN A HOSPITALITY INDUSTRY: A CASE STUDY IN GLAMPING SERVICE PROVIDER
ASIAN MANAGEMENT AND BUSINESS REVIEW
2025 OTHER DATABASE CO-AUTHOR -
5. KEUPAYAAN DIGITAL DALAM MENGKOMERSIALKAN PELANCONGAN INAP DESA DI NEGERI SEMBILAN
JURNAL DUNIA PENGURUSAN
2025 OTHER DATABASE MAIN AUTHOR
ACADEMIC QUALIFICATIONS
- Master in Strategik Management (2006)
- Bachelor in Pentadbiran Perniagaan (2002)
EXPERTISE
- Community Social Entrepreneur
- International, Transnational And Multinational Management (Including Strategic Management, Operations Management And Human Resource Management)
- Transformational Social Entrepreneur
SITI NURULHUDA BINTI NORDIN
PENSYARAH UNIVERSITI DS11
Faculty
Fakulti Ekonomi Dan Muamalat
Biography
A lecturer from Fakulti Ekonomi Dan Muamalat. Holds a Master in Strategik Management.
Usim Expert: https://expert.usim.edu.my/nurulhuda
Phone: 6315
E-mail: nurulhuda@usim.edu.my
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1. EXPLORING COMPETITIVENESS THROUGH STRATEGIES AND PROCESS OF DEVELOPMENT MALAYSIA AND INDONESIA COSMETICS ORGANIZATION IN LEVERAGING ITS DYNAMICS THROUGH ECO-INNOVATION
2025 GERAN SEPADAN ANTARABANGSA ON GOING MAIN RESEARCHER -
2. DETERMINANTS AND BARRIERS IN RETIREMENT PLANNING FOR PERSONNEL IN HIGHER EDUCATION: COMPARISON BETWEEN INDONESIA AND MALAYSIA
2025 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER -
3. KAJIAN RINTIS KEUPAYAAN DINAMIK TERHADAP INOVASI PENDIGITALAN KE ARAH PENGKOMERSIALAN PELANCONGAN INAP DESA MALAYSIA.
2023 GERAN PENYELIDIKAN USIM ON GOING CO-RESEARCHER -
4. DEVELOPMENT OF CRISES SOLUTION BENCHMARKING TOOL (CSBT) FOR MUSLIMPRENEURS UTILIZING MIZAN PRINCIPLES IN ESCALATING ECONOMIC GROWTH FOR SHARED PROSPERITY
2021 GERAN KPT ON GOING CO-RESEARCHER -
5. ONE SIZE DOESN'T FIT ALL?
2016 GERAN KPT COMPLETED CO-RESEARCHER
Completed: 12 (75%)
Ongoing: 4 (25%)