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1. KNOWING THE RISKS BUT CONTINUING ANYWAY? EXPLAINING SUSTAINED BUY NOW, PAY LATER USAGE AMONG GENERATION Y AND Z
ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME'S (AIJBES)
2026 OTHER DATABASE MAIN AUTHOR -
2. FROM SURPLUS TO SOLUTION: HOW TECH-DRIVEN SOCIAL ENTERPRISES ARE RETHINKING FOOD WASTE IN MALAYSIA
GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL
2025 OTHER DATABASE MAIN AUTHOR -
3. MAPPING THE JOURNEY PATH FOR SUSTAINABLE INNOVATION: HOW A START-UP PURSUES GROWTH THROUGH LEVERAGING DYNAMIC CAPABILITIES
DISCOVER SUSTAINABILITY
2025 SCOPUS CO-AUTHOR -
4. TOWARD THE DEVELOPMENT OF DYNAMIC INNOVATION CAPABILITIES IN A HOSPITALITY INDUSTRY: A CASE STUDY IN GLAMPING SERVICE PROVIDER
ASIAN MANAGEMENT AND BUSINESS REVIEW
2025 OTHER DATABASE CO-AUTHOR -
5. KEUPAYAAN DIGITAL DALAM MENGKOMERSIALKAN PELANCONGAN INAP DESA DI NEGERI SEMBILAN
JURNAL DUNIA PENGURUSAN
2025 OTHER DATABASE MAIN AUTHOR
ACADEMIC QUALIFICATIONS
- Master in Strategik Management (2006)
- Bachelor in Pentadbiran Perniagaan (2002)
EXPERTISE
- Community Social Entrepreneur
- International, Transnational And Multinational Management (Including Strategic Management, Operations Management And Human Resource Management)
- Transformational Social Entrepreneur
SITI NURULHUDA BINTI NORDIN
PENSYARAH UNIVERSITI DS11
Faculty
Fakulti Ekonomi Dan Muamalat
Biography
A lecturer from Fakulti Ekonomi Dan Muamalat. Holds a Master in Strategik Management.
Usim Expert: https://expert.usim.edu.my/nurulhuda
Phone: 6315
E-mail: nurulhuda@usim.edu.my
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16. ASSESMENT OF SCORE FACTORS AFFECTING THE PERFOMANCE OF SMES AND THEIR READLINES TO PENETRATE GLOBAL
2008 GERAN KPT COMPLETED CO-RESEARCHER
Completed: 12 (75%)
Ongoing: 4 (25%)
GERAN KPT: 7
GERAN KPT (KKP): 1
GERAN PENYELIDIKAN USIM: 2
GERAN PENYELIDIKAN FUNDAMENTAL: 3
GERAN PENYELIDIKAN INDUSTRI: 1
GERAN SEPADAN ANTARABANGSA: 2
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1. GEN Y AND GEN Z?S COMMITMENT TO BNPL SERVICES IN MALAYSIA: A STUDY OF ATTITUDE-MEDIATED CONTINUANCE INTENTION
5TH INTERNATIONAL VIRTUAL CONFERENCE ON SOCIAL SCIENCES, EDUCATION AND INNOVATION 2026 (5TH IVCOSEI 2026)
2026 NON-INDEX MAIN AUTHOR -
2. KEUPAYAAN DIGITAL DALAM MENGKOMERSIALKAN PELANCONGAN INAP DESA DI NEGERI SEMBILAN
7TH KUALA LUMPUR INTERNATIONAL CONFERENCE ON EDUCATION, ECONOMICS AND TECHNOLOGY 2025 (KLICEET2025)
2025 NON-INDEX MAIN AUTHOR -
3. A CONCEPTUAL STUDY OF MADANI CONCEPT IN ISLAMIC BUSINESS ETHICS AND MARKETING PRACTICES
SEMINAR ANTARABANGSA ISLAM DAN SAINS 2024 (SAIS 2024)
2024 NON-INDEX MAIN AUTHOR -
4. A CUT ABOVE: HOW C-CUT HAIR SALON TRANSFORMED THE LOCAL BARBERSHOP SCENE
INTERNATIONAL CASE STUDY CONGRESS (ICSC)
2024 NON-INDEX CO-AUTHOR -
5. BEYOND HOSPITALITY: THE INCLUSIVE COMMUNITY MODEL OF KAMPUNG STAY AT KEM MODAL INSAN
INTERNATIONAL CASE STUDY CONGRESS (ICSC) 2024
2024 NON-INDEX MAIN AUTHOR
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1. THE CONCEPT AND COMPARISON OF BUY NOW PAY LATER FROM THE ISLAMIC PERSPECTIVE
THE INTERDISCIPLINARY APPROACH IN ECONOMY, SOCIAL SCIENCE AND EDUCATION
2022 MAIN AUTHOR -
2. STAY AT HOME: WE WILL CARE FOR YOU
RESPONDING TO THE COVID-19 PANDEMIC CASE STUDIES ON MANAGING ORGANISATIONS IN CRISIS
2021 CO-AUTHOR -
3. KOPI PAK AJES: SURVIVING THE COVID-19 PANDEMIC
RESPONDING TO THE COVID-19 PANDEMIC CASE STUDIES ON MANAGING ORGANISATIONS IN CRISIS
2021 CO-AUTHOR -
4. BUSINESS CONTRACT IN ISLAM
MUAMALAT: THE INTEGRATION OF AQLI AND NAQLI
2016 CO-AUTHOR -
5. ENACTUS USIM ? KEJAYAAN MELANGKAH KE FINAL ENACTUS MALAYSIA NATIONAL CUP (EMNC) 2015 BUKTI LAHIRNYA SISWA YANG BERKALIBER
BUKU LAPORAN YTI 2015 -BEYOND
2016 MAIN AUTHOR
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1. MUAMALATL THE INTEGRATION OF AQLI AND NAQLI
2016 CO-AUTHOR -
2. MUAMALAT: THE INTEGRATION OF AQLI AND NAQLI
2015 CO-AUTHOR -
3. KONVENSYEN ICEPS10@CFEST12 "KALAU TIDAK DIPECAHKAN RUYUNG, MANAKAN DAPAT SAGUNYA"
2015 CO-AUTHOR -
4. INTRODUCTION TO MUAMALAT
2008 CO-AUTHOR
No policies found.
Journal: 12
Proceeding: 53
Chapter in Book: 8
Book: 4
Policy: 0
No supervisions found.
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1. SISWAPRENEUR @ PPRN
KPT UNIT KEUSAHAWANAN DAN PPRN
2016 NATIONAL -
2. SOCIAL ENTERPRISE LITERACY FOR YOUTH (SELFY)
AKPK
2016 NATIONAL -
3. ENACTUS USIM
IFWMI/PPKS/ KPT/ AIM/AKPK
2016 NATIONAL -
4. DUTA JAUHAR 2.0 PROJEK DE'' ASLI
PEJABAT MENTERI BESAR JOHOR DAN KUMPULAN PENDIDIKA
2015 NATIONAL -
5. ENACTUS USIM
ENACTUS MALAYSIA / PPKS
2014 NATIONAL
NATIONAL: 10
INTERNATIONAL: 4
STATE: 0
UNIVERSITY: 0
OTHERS: 0
No commercialisation data found.
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1. EDUTOUR OUTREACH PROGRAM MODULE
2025 Copyright CRLY2025W07121 -
2. Development of Crises Solution Benchmarking Tool (CSBT) for Muslimpreneurs Utilizing Mizan
2024 Copyright CRLY2024W04969
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1. CONFERENCE PAPER REVIEWER
THE 2ND INTERNATIONAL CONFERENCE OF ASEAN SCHOOL OF BUSINESS NETWORK 2025 (ASBN 2025)
2025 INTERNATIONAL -
2. CONFERENCE PAPER REVIEWER
THE 2ND INTERNATIONAL CONFERENCE OF ASEAN SCHOOL OF BUSINESS NETWORK 2025 (ASBN 2025)
2025 INTERNATIONAL -
3. CONFERENCE PAPER REVIEWER
THE 2ND INTERNATIONAL CONFERENCE OF ASEAN SCHOOL OF BUSINESS NETWORK 2025 (ASBN 2025)
2025 INTERNATIONAL -
4. CONFERENCE PAPER REVIEWER
THE 2ND INTERNATIONAL CONFERENCE OF ASEAN SCHOOL OF BUSINESS NETWORK 2025 (ASBN 2025)
2025 INTERNATIONAL -
5. ACADEMIC ADVISOR
INTI INTERNATIONAL UNIVERSITY & COLLEGES
2025 INTERNATIONAL
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1. GEN Y AND GEN Z?S COMMITMENT TO BNPL SERVICES IN MALAYSIA: A STUDY OF ATTITUDE-MEDIATED CONTINUANCE INTENTION
5th International Virtual Conference on Social Sciences, Education and Innovation 2026 (5th IVCoSEI
2026 Antarabangsa Best Paper Award -
2. GLOBAL BUSINESS STRATEGY GAME (GBSG)
INNOVATION BANK CHALLENGE 2025
2025 Antarabangsa Gold -
3. RESILIENT MUSLIMPRENEURS: ADVANCING CRISIS PREPAREDNESS THROUGH MUSLIMPRENEUR RESILIENCE SCORE: SELF-REFLECTION ASSESSMENT (MURSSA)
INNOVATION BANK CHALLENGE 2025
2025 Antarabangsa Silver -
4. MUSLIMPRENEUR RESILIENCE SCORE: SELF-REFLECTION ASSESSMENT (MURSSA)
NEGERI SEMBILAN INTERNATIONAL EXPOSITION (NSIEx) 2024
2024 Antarabangsa Gold -
5. RETORT-EQUIPPED CLOUD KITCHEN: INNOVATING CAPITAL EXPENDITURE FINANCING FOR READY-TO-EAT FOOD MICRO ENTREPRENEURS
INNOVATION BANK CHALLENGE 2023 (IBC2023)
2023 Universiti Silver
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1. ANUGERAH STAF CONTOH BULAN OKTOBER 2025
2025 UNIVERSITY -
2. EUSAWAHAN AND GIG APPRECIATION NIGHT 2024:1ST PLACE AWARD EUSAHAWAN BEST IHL INSTITUTION 2023
2024 NATIONAL -
3. ANUGERAH STAF CONTOH BULANAN
2024 UNIVERSITY -
4. BEST PRESENTER AWARD (SILVER AWARD)
2022 INTERNATIONAL -
5. ALL STAR AWARD
2016 NATIONAL
NATIONAL: 9
INTERNATIONAL: 19
STATE: 0
UNIVERSITY: 3
OTHERS: 1
GOLD: 3
SILVER: 3
BRONZE: 0
OTHERS: 1
NATIONAL: 7
INTERNATIONAL: 2
STATE: 0
UNIVERSITY: 4
OTHERS: 0