Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

PhD in Komunikasi Dan Pengajian Media (2014)
Master in Komunikasi Dan Pengajian Media (2005)
Bachelor in English Literature (1999)

EXPERTISE

Digital And Interactive-Media Journalism
Global Journalism
Other Journalism N.e.c

Resume Curriculum Vitae

PROF. MADYA DR. SOFIA HAYATI BINTI YUSOFF

PENSYARAH UNIVERSITI DS14

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/sofia

Phone: 06-7988726

E-mail: sofia@usim.edu.my

RESEARCHER ID

Scopus ID Orcid ID Google Scholar

1. KAJIAN PEMBINAAN MODUL DAKWAH DAN PROMOSI PERKHIDMATAN MAINS (ONLINE)

2023 GERAN PENYELIDIKAN AGENSI KERAJAAN ON GOING MAIN RESEARCHER
2. THE USAGE OF SOCIAL MEDIA AS A MEAN OF DA'WAH BY THE MALAYSIAN AND INDONESIA NGO: A COMPARATIVE STUDY OF ANGKATAN BELIA ISLAM MALAYSIA (ABIM) AND PEMUDA MUHAMMADIYAH OF WEST JAVA, BANDUNG INDONESIA

2021 GERAN SEPADAN ANTARABANGSA COMPLETED CO-RESEARCHER
3. EXPLORING PRACTICE, ENGAGEMENT AND STRATEGY OF PUBLIC COMMUNICATION ON INSTAGRAM BY MALAYSIAN AND INDONESIAN GOVERNMENT MINISTRIES

2021 GERAN SEPADAN ANTARABANGSA COMPLETED CO-RESEARCHER
4. PEMBENTUKAN INSTRUMEN DAN PENGUKURAN TAHAP PENGETAHUAN ISU KEGANASAN DAN EKSTREMISMA DARI PERSPEKTIF MEDIA BARAT

2019 GERAN KPT COMPLETED CO-RESEARCHER
5. PENERBITAN VIDEO/FUTEJ DAN GAMBAR - PROJEK PENERBITAN E-BROSUR TARIKAN PELANCONGAN DI NEGERI SEMBILAN DALAM PRODUK PROMOSI MELAWAT MALAYSIA 2020

2019 GERAN PENYELIDIKAN INDUSTRI COMPLETED CO-RESEARCHER

Research Progress Type of Grant

Completed: 12 (92%)

Ongoing: 1 (8%)

Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

PROF. MADYA DR. SOFIA HAYATI BINTI YUSOFF

1. KAJIAN PEMBINAAN MODUL DAKWAH DAN PROMOSI PERKHIDMATAN MAINS (ONLINE)

2. THE USAGE OF SOCIAL MEDIA AS A MEAN OF DA'WAH BY THE MALAYSIAN AND INDONESIA NGO: A COMPARATIVE STUDY OF ANGKATAN BELIA ISLAM MALAYSIA (ABIM) AND PEMUDA MUHAMMADIYAH OF WEST JAVA, BANDUNG INDONESIA

3. EXPLORING PRACTICE, ENGAGEMENT AND STRATEGY OF PUBLIC COMMUNICATION ON INSTAGRAM BY MALAYSIAN AND INDONESIAN GOVERNMENT MINISTRIES

4. PEMBENTUKAN INSTRUMEN DAN PENGUKURAN TAHAP PENGETAHUAN ISU KEGANASAN DAN EKSTREMISMA DARI PERSPEKTIF MEDIA BARAT

5. PENERBITAN VIDEO/FUTEJ DAN GAMBAR - PROJEK PENERBITAN E-BROSUR TARIKAN PELANCONGAN DI NEGERI SEMBILAN DALAM PRODUK PROMOSI MELAWAT MALAYSIA 2020

1. MEDIA-DRIVEN PROMOTION STRATEGIES OF ISLAMIC PRODUCTS: A CASE STUDY OF THE MAJLIS AGAMA ISLAM NEGERI SEMBILAN (MAINS)

JOURNAL OF ISLAMIC SOCIAL SCIENCES AND HUMANITIES

2. SCREENING ISLAM IN MALAYSIAN HORROR FILMS: A TALE OF THE LOST AND FOUND

SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH

3. CULTIVATING CONSCIOUSNESS: UNVEILING TIKTOK?S DETRIMENTAL EFFECTS ON YOUTH MINDSET AND BEHAVIOUR

SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH

4. FROM TEACHING TO TRAINING: WORK ADJUSTMENT OF TEACHERS-TURN-TEACHER TRAINERS IN A MALAYSIAN TEACHER TRAINING INSTITUTE

JOURNAL OF SCIENTIFIC RESEARCH, EDUCATION AND TECHNOLOGY

5. ISLAM AND SCIENCE FICTION FILM: THE PORTRAYAL OF KAUNIYAH VERSES IN INTERSTELLAR (2014)

MALAYSIAN JOURNAL OF COMMUNICATION

11. PERSEPSI GOLONGAN MUALAF MENGENAI KEBERKESANAN DAKWAH MELALUI MEDIA SOSIAL; SATU PEMERHATIAN AWAL TERHADAP DAKWAH MELALUI FACEBOOK

SEMINAR KEBANGSAAN PENGAJIAN AKIDAH & AGAMA 2018 (SIGMA 2018)

12. SEIPTI CONFERENCE PROCEEDINGS

SEMINAR SERANTAU INSTITUSI PENGAJIAN TINGGI ISLAM (SEIPTI 2017)

13. E-PROCEEDING SEMINAR SERANTAU PENDIDIKAN TINGGI ISLAM 2018

SEMINAR SERANTAU PENDIDIKAN TINGGI ISLAM 2018 (SEIPTI 2018)

14. PERANAN MEDIA DALAM MEMBERI KEFAHAMAN KE ATAS KEPENTINGAN ZAKAT PENDAPATAN SEBAGAI ALTERNATIF KEPADA CUKAI PENDAPATAN

INTERNATIONAL CONFERENCE ON DA?WAH AND ISLAMIC MANAGEMENT

15. BOOK OF CONFERENCE PROCEEDINGS

2ND GLOBAL CONFERENCE ON BUSINESS & SOCIAL SCIENCES

1. MEDIA ROLES: IMPROVING NON-MUSLIMS' PERCEPTION TOWARDS ISLAMIC PRACTICES 1

COMMUNICATION, MEDIA AND THE CLASH OF IGNORANCE

2. EMPLOYING ISLAMIC VALUES IN NON-ISLAMIC GENRE FILM TO REPRESENT THE IMAGE OF ISLAM IN BISIK PADA LANGIT FILM

COMMUNICATION, MEDIA AND THE CLASH OF IGNORANCE

3. ISLAMIC COMMUNICATION THEORY: IS THERE SUCH A THING?

COMMUNICATION, MEDIA AND THE CLASH OF IGNORANCE

4. MEDIA ROLES: IMPROVING NON-MUSLIMS' PERCEPTION TOWARDS ISLAMIC PRACTICES

COMMUNICATION, MEDIA AND THE CLASH OF IGNORANCE

5. MENELUSURI KEPELBAGAIAN JENAYAH SIBER DI MALAYSIA

JENAYAH SIBER DI MALAYSIA: IMPAK LELUASA INTERNET

1. CYBERCRIME IN MALAYSIA; THE PERVASIVE IMPACT OF THE INTERNET

2. JENAYAH SIBER DI MALAYSIA: IMPAK LELUASA INTERNET

3. MERINTIS KAMPUS BARAKAH

4. PORTRAYAL OF ISLAM IN THE MEDIA

1. NOOR ASHMALIA MOHD. ASHRAFF

IMPLICATION OF SOCIAL MEDIA TOWARDS INTERPERSONAL COMMUNICATION AMONGST TEENAGERS.

2. YAHYA H. M. ALBANNA

THE MEDIA AGENDA AND FRAMING OF CHILDREN IN THE ISRAELI-PALESTINIAN CONFLICT IN 2021-2022: A COMPARATIVE CONTENT ANALYSIS OF INTERNATIONAL NEWS NETWORKS

3. MOHD HARIRI BIN MOHAMAD DAUD

REPRESENTASI MEDIA MENGENAI ISLAM DAN INSTITUSI ISLAM PRA DAN PASCA 2018

4. ANAS I. F. ALYAZOURI

معالجة مواد الرَّأي في الصُّحف الفلسطينيَّة اليوميَّة للعلاقات الفلسط�

5. Mohamed Salaheldeen Abdelfatah Rezk

FOSTERING INNOVATION CAPABILITY AND SUSTAINABLE INNOVATION IN MALAYSIA: A NEW HALAL ENTREPRENEURSHIP SUCCESS SCALE

1. SESI RUNDINGAN SEKOLAH MENENGAH ISLAM MANARAT DARUS SALIM

SEKOLAH MENENGAH ISLAMA MANARAT DARUS SALIM

2. PUBLIC TALK

KOLEJ PERKEMBANGAN AWAL KANAK-KANAK

3. PELANTIKAN SEBAGAI PENILAI, PERUNDING KUMPULAN DAN PENCERAMAH BAGI BENGKEL PEMBANGUNAN MANUAL KURSUS KEJURULATIHAN PROGRAM KHIDMAT NEGARA

JABATAN LATIHAN KHIDMAT NEGARA

4. LANTIKAN KUMPULAN PERUNDING PEMBANGUNAN RANGKA AKADEMI SENI MEDIA ISLAM

AL-HIJRAH MEDIA CORPORATION (TV ALHIJRAH)

1. DEVELOPING STUDENTS WRITING SKILLS USING AUGMENTED REALITY

2. ISLAMIC JOURNALISTIC MODEL OF NEWS WRITING

3. KAMPONG BHARU: CITRA SEBUAH MIZAN

1. ACADEMIC ADVISOR

ASIA PACIFIC UNIVERSITY (APU)

2. VISITING PROFESOR

FAKULTAS KOMUNIKASI & BISNIS, TELKOM UNIVERSITY, INDONESIA

3. ACADEMIC ADVISOR

ASIA PACIFIC UNIVERSITY

4. VISITING PROFESOR

UNIVERSITAS ISLAM BANDUNG, INDONESIA

5. ACADEMIC ADVISOR

INSTITUT KEFAHAMAN ISLAM MALAYSIA

1. PEMBINAAN MODUL PEMBIMBING MEDIA ISLAMI

Pertandingan Inovasi FKP 2024

2. PEMBINAAN MODUL DAKWAH DAN PROMOSI PERKHIDMATAN MAINS (ONLINE)

Pertandingan Inovasi FKP 2024

3. PRESENTING THE NEW FORMULA OF NEWS WRITING SKILLS THROUGH AUGMENTED REALITY TECHNOLOGY

INTERNATIONAL UNIVERSITY CARNIVAL ON E-LEARNING (IUCEL) 2021