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1. MEDIA-DRIVEN PROMOTION STRATEGIES OF ISLAMIC PRODUCTS: A CASE STUDY OF THE MAJLIS AGAMA ISLAM NEGERI SEMBILAN (MAINS)
JOURNAL OF ISLAMIC SOCIAL SCIENCES AND HUMANITIES
2025 OTHER DATABASE CO-AUTHOR -
2. SCREENING ISLAM IN MALAYSIAN HORROR FILMS: A TALE OF THE LOST AND FOUND
SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH
2025 OTHER DATABASE MAIN AUTHOR -
3. CULTIVATING CONSCIOUSNESS: UNVEILING TIKTOK?S DETRIMENTAL EFFECTS ON YOUTH MINDSET AND BEHAVIOUR
SEARCH JOURNAL OF MEDIA AND COMMUNICATION RESEARCH
2025 OTHER DATABASE MAIN AUTHOR -
4. FROM TEACHING TO TRAINING: WORK ADJUSTMENT OF TEACHERS-TURN-TEACHER TRAINERS IN A MALAYSIAN TEACHER TRAINING INSTITUTE
JOURNAL OF SCIENTIFIC RESEARCH, EDUCATION AND TECHNOLOGY
2024 OTHER DATABASE CO-AUTHOR -
5. ISLAM AND SCIENCE FICTION FILM: THE PORTRAYAL OF KAUNIYAH VERSES IN INTERSTELLAR (2014)
MALAYSIAN JOURNAL OF COMMUNICATION
2022 ISI AND SCOPUS CO-AUTHOR
ACADEMIC QUALIFICATIONS
- PhD in Komunikasi Dan Pengajian Media (2014)
- Master in Komunikasi Dan Pengajian Media (2005)
- Bachelor in English Literature (1999)
EXPERTISE
- Digital And Interactive-Media Journalism
- Global Journalism
- Other Journalism N.e.c
PROF. MADYA DR. SOFIA HAYATI BINTI YUSOFF
PENSYARAH UNIVERSITI DS14
Faculty
Fakulti Kepimpinan Dan Pengurusan
Biography
A lecturer from Fakulti Kepimpinan Dan Pengurusan. Holds a Phd in Komunikasi Dan Pengajian Media.
Usim Expert: https://expert.usim.edu.my/sofia
Phone: 06-7988726
E-mail: sofia@usim.edu.my
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6. PENENTUAN PENGIRAAN HAD KIFAYAH TERHADAP PELAJAR PRASISWAZAH DI UNIVERSITI SAINS ISLAM MALAYSIA (USIM)
2019 GERAN PENYELIDIKAN KHAS COMPLETED CO-RESEARCHER -
7. DETERMINATION FACTORS OF ONLINE PURCHASE INTENTION AMONG USIM COMMUNICATION STUDENTS
2018 GERAN PENYELIDIKAN HEADSTART PROGRAM COMPLETED MAIN RESEARCHER -
8. DEVELOPING ACROSTIC MODEL FOR JOURNALISM STUDENTS IN REPORTING NEWS RELATED TO ISLAM/MUSLIMS : A WAY TO SUSTAIN THE POSITIVE REPORTING ON ISLAM/MUSLIMS ISSUES
2018 GERAN PENYELIDIKAN USIM COMPLETED CO-RESEARCHER -
9. THE CONTEST OF VALUES AND PHYSICAL OF KAMPONG IN MANIFESTING COMMUNITY LIFESTYLE - A CASE STUDY OF KAMPONG BHARU KUALA LUMPUR
2017 GERAN PENYELIDIKAN INDUSTRI COMPLETED CO-RESEARCHER -
10. A NEW COMMUNICATION MODEL FOR DISSEMINATING THE KNOWLEDGE OF THE QURAN BASED ON PROPHETIC APPROACH
2016 GERAN KPT COMPLETED CO-RESEARCHER
Completed: 12 (92%)
Ongoing: 1 (8%)