Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

PhD in Pemasaran (2020)
Master in Pengurusan Perniagaan (2003)
Bachelor in Sains Kemanusiaan (Komunukasi) (2000)

EXPERTISE

Consumer Behaviour
Digital Marketing
Halal Marketing

Resume Curriculum Vitae

Scopus H-Index : 5

DR. WAN RASYIDAH BINTI WAN NAWANG

PENSYARAH UNIVERSITI DS13

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://expert.usim.edu.my/wrasyidah

Phone: 067986439

E-mail: wrasyidah@usim.edu.my

RESEARCHER ID

Orcid ID Google Scholar

11. "IS BAI BI THAMIN AJIL" (BBA) OPPRESIVE

2014 GERAN PENYELIDIKAN INDUSTRI COMPLETED CO-RESEARCHER
12. THE ROLE OF HEDONIC AND UTILITIRIAN ELEMENTS IN AFFECTING PURCHASE DECISION OF MUSLIMS UNIT TRUST FUND INVESTORS IN MALAYSIA

2013 GERAN PENYELIDIKAN JANGKA PENDEK COMPLETED MAIN RESEARCHER
13. PERCEPTION OF MALAYSIANS TOWARDS ISLAMIC UNIT TRUST INVESTMENT: A CASE STUDY IN KLANG VALLEY

2007 GERAN PENYELIDIKAN FUNDAMENTAL COMPLETED MAIN RESEARCHER
14. A STUDY ON THE RELATIONSHIP BETWEEN KNOWLEDGE OF CONSUMER CREDIT AND DEBT BURDEN : AN EXPLORATORY ST

2007 GERAN PENYELIDIKAN FUNDAMENTAL COMPLETED CO-RESEARCHER
15. BRAND MANAGEMENT IN MUSLIM?S SMALL MEDIUM INDUSTRIES IN MALAYSIA: STUDY ON FOOD SECTOR

2005 GERAN PENYELIDIKAN FUNDAMENTAL COMPLETED CO-RESEARCHER

Research Progress Type of Grant

Completed: 12 (80%)

Ongoing: 3 (20%)

Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

Scopus H-Index : 5

DR. WAN RASYIDAH BINTI WAN NAWANG

11. "IS BAI BI THAMIN AJIL" (BBA) OPPRESIVE

12. THE ROLE OF HEDONIC AND UTILITIRIAN ELEMENTS IN AFFECTING PURCHASE DECISION OF MUSLIMS UNIT TRUST FUND INVESTORS IN MALAYSIA

13. PERCEPTION OF MALAYSIANS TOWARDS ISLAMIC UNIT TRUST INVESTMENT: A CASE STUDY IN KLANG VALLEY

14. A STUDY ON THE RELATIONSHIP BETWEEN KNOWLEDGE OF CONSUMER CREDIT AND DEBT BURDEN : AN EXPLORATORY ST

15. BRAND MANAGEMENT IN MUSLIM?S SMALL MEDIUM INDUSTRIES IN MALAYSIA: STUDY ON FOOD SECTOR

1. AI ADOPTION AMONG THE UAE'S GOVERNMENT SERVANTS: AN EMPIRICAL MODEL ANALYSIS

INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES

2. KNOWING THE RISKS BUT CONTINUING ANYWAY? EXPLAINING SUSTAINED BUY NOW, PAY LATER USAGE AMONG GENERATION Y AND Z

ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME'S (AIJBES)

3. SHOPPING ON SOCIAL PLANET: THE MEDIATING ROLE OF TRUST

MARKET-TR?I?TE

4. WHAT MOTIVATES MALAYSIANS TO ENGAGE IN SOCIAL COMMERCE SHOPPING?

LABUAN BULLETIN OF INTERNATIONAL BUSINESS AND FINANCE

5. EXTENDING THE THEORY OF PLANNED BEHAVIOR IN PREDICTING ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS: THE ROLE OF PERCEIVED RELATIONAL SUPPORT

THE INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION

1. GEN Y AND GEN Z?S COMMITMENT TO BNPL SERVICES IN MALAYSIA: A STUDY OF ATTITUDE-MEDIATED CONTINUANCE INTENTION

5TH INTERNATIONAL VIRTUAL CONFERENCE ON SOCIAL SCIENCES, EDUCATION AND INNOVATION 2026 (5TH IVCOSEI 2026)

2. CASH WAQF INTENTIONS AMONG MUSLIM GEN Y AND GEN Z: THE MEDIATING ROLE OF ATTITUDE

3RD INTERNATIONAL MUAMALAT CONFERENCE (I-MAC III)

3. FACTORS INFLUENCING THE ADOPTION OF BUY NOW PAY LATER (BNPL) AMONG GEN Z CONSUMERS

3RD KARATAY INTERNATIONAL CONFERENCE ON ISLAMIC ECONOMICS AND FINANCE (KARCIEF 2025)

4. RELIGIOSITY AND PROSOCIAL TRAITS IN INFLUENCING THE INTENTION TO PAY ZAKAT ON INCOME

THE 4TH INTERNATIONAL CONFERENCE ON ISLAMIC ECONOMICS 2025 (4TH ICONIE 2025)

5. FACTORS INFLUENCING TIKTOK VIDEO ADVERTISEMENTS ON INTENTIONS TO ENROLL IN HIGHER EDUCATION INSTITUTIONS AMONG GENERATION Z?S MIDDLE EASTERN STUDENTS IN MALAYSIA

THE 2ND ASEAN BUSINESS NETWORK (ASBN) INTERNATIONAL CONFERENCE 2025

1. CHAPTER 2: CONSUMER BEHAVIOUR AND FINANCIAL VULNERABILITY AMONG MALAYSIANS AMID COVID-19 PANDEMIC

RECOVERING ECONOMY: NEW NORMS, CHALLENGES AND PHILANTHROPY IN THE POST-PANDEMIC ERA

2. CHAPTER 3: SYSTEMATIC LITERATURE REVIEW OF FINANCIAL VULNERABILITY

RECOVERING ECONOMY: NEW NORMS, CHALLENGES AND PHILANTHROPY IN THE POST-PANDEMIC ERA

3. CHAPTER 4: FINANCIAL LITERACY AMONG MALAYSIANS: A SYSTEMATIC LITERATURE REVIEW AND RECOMMENDATIONS ON COVID-19 POLICIES

RECOVERING ECONOMY: NEW NORMS, CHALLENGES AND PHILANTHROPY IN THE POST-PANDEMIC ERA

4. CHAPTER 5: A REVIEW OF PSYCHOLOGICAL FACTORS ON FINANCIAL VULNERABILITY

RECOVERING ECONOMY: NEW NORMS, CHALLENGES AND PHILANTHROPY IN THE POST-PANDEMIC ERA

5. CHAPTER 6: THE IMPACT OF SOCIO-ECONOMIC CHARACTERISTICS AND FINANCIAL VULNERABILITY IN MALAYSIA

RECOVERING ECONOMY: NEW NORMS, CHALLENGES AND PHILANTHROPY IN THE POST-PANDEMIC ERA

1. PERSEPSI PENGGUNA TERHADAP JENAMA INSTITUSI ZAKAT, LOGO DAN SIJIL PEMBAYAR ZAKAT PERNIAGAAN DALAM MENINGKATKAN KUTIPAN ZAKAT

2. PENANDA ARAS (THRESHOLD) MISKIN BANDAR DI WILAYAH PERSEKUTUAN

3. REBUILDING FINANCIAL RESILIENCE: WHAT CONSUMERS CAN LEARN FROM THE PANDEMIC

1. KAJIAN SEMAKAN DAN PENAMBAHBAIKAN FATWA BERHUBUNG DENGAN TAFSIRAN ASNAF DAN DASAR AGIHAN ZAKAT

1. HAMAD KHALFAN ALI ALSHAREIF AAL ALSHAREIF

THE EFFECT OF INFORMATION TECHNOLOGY CAPABILITIES AND CUSTOMER RELATIONSHIP MANAGEMENT ON BUSINESS MANAGEMENT PERFORMANCE AREAS: UNITED ARAB EMIRATES CASE STUDIES

2. SARA FAWZI ABOUSHEHATA

A BEHAVIORAL APPROACH INTO THE STUDY OF CONSUMER JOURNEY THROUGH DIGITAL SENSORY MARKETING: AN INTEGRATION OF TECHNOLOGIES INTO MULTISENSORY SOCIAL EXPERIENCE

3. ABEDIN MD SHAMS

5G WIRELESS TECHNOLOGY PERCEIVED VALUE METHOD OF MEASURING ITS CONTINUOUS USE MEDIATED BY PURCHASE INTENTION IN MALAYSIA.

4. MARIAM MOHAMED OMAR ALAMERI

CONTINUOUS INTENTION TO USE MOBILE PAYMENT: THE CASE OF UNITED ARAB EMIRATES (UAE)

1. SHARIAH REGISTERED FINANCIAL PLANNING

KPT

2. KAJIAN ?THRESHOLD? (PENANDA ARAS) MISKIN BANDAR DI WILAYAH PERSEKUTUAN (MAIWP) (FASA 1 : MENGUMPUL DATA PROFAIL ASNAF DI KUALA LUMPUR)

PPZ-MAIWP

3. RETAIL IMPACT STUDY OF LOTUS'S STORE DEVELOPMENT AT KUALA KANGSAR, PERAK

LOTUS STORES (MALAYSIA) SDN BHD

4. RETAIL IMPACT STUDY OF LOTUS'S STORE DEVELOPMENT AT GEORGETOWN, PULAU PINANG

LOTUS STORES (MALAYSIA) SDN BHD

5. KAJIAN PENAMBAHBAIKAN FATWA BERHUBUNG DENGAN TAFSIRAN ASNAF DAN DASAR AGIHAN ZAKAT

MAJLIS AGAMA ISLAM SELANGOR

1. ACADEMIC ADVISOR

PENYELIA UNIVERSITI (UNIVERSITY SUPERVISOR) PELAJAR TAHUN AKHIR FAKULTI EKONOMI DAN MUAMALAT (FEM) SEMESTER II, SESI AKADEMIK 2024/2025 (A242)

2. ACADEMIC ADVISOR

PERSATUAN EKONOMI PENGGUNA & KELUARGA MALAYSIA (MACFEA)

3. ACADEMIC ADVISOR

FACULTY OF ECONOMICS AND MUAMALAT

4. ACADEMIC ADVISOR

PENYELIA PELAJAR BAGI MCA4023 (PENYELIDIKAN PEMASARAN I) SEMETSER II SESI AKADMIK 2023/2024

5. ACADEMIC ADVISOR

FACULTY OF ECONOMICS AND MUAMALAT

1. GEN Y AND GEN Z?S COMMITMENT TO BNPL SERVICES IN MALAYSIA: A STUDY OF ATTITUDE-MEDIATED CONTINUANCE INTENTION

5th International Virtual Conference on Social Sciences, Education and Innovation 2026 (5th IVCoSEI

2. CASH WAQF INTENTIONS AMONG MUSLIM GEN Y AND GEN Z : THE MEDIATING ROLE OF ATTITUDE

INTERNATIONAL MUAMALAT CONFERENCE 2025 (I-MAC 2025)

3. SMART MONEY MOVES : EMPOWERING GEN Y AND GEN Z WITH DIGITAL FINANCIAL LITERACY

INTERNATIONAL MUAMALAT CONFERENCE 2025 (I-MAC 2025)

4. SMART MONEY MOVES : EMPOWERING GEN Y AND GEN Z WITH DIGITAL FINANCIAL LITERACY

INTERNATIONAL ACADEMIC CONFERENCE (IAC)