EXPERT@USIM: Directory of Expert



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ACADEMIC QUALIFICATIONS

  • Master in Komunikasi Korporat (2006)
  • Bachelor in Komunikasi (2003)

EXPERTISE

  • Public Relations (Including Strategic Communication, Corporate Communication And Persuasion)
  • Public Relations In Marketing
  • Public Relations And Advertising
Resume Curriculum Vitae

MUHAMAD ZAKI BIN MUSTAFA

PENSYARAH UNIVERSITI DS13

Faculty

Fakulti Kepimpinan Dan Pengurusan

Usim Expert: https://expert.usim.edu.my/zaki

Phone: 8290

E-mail: zaki@usim.edu.my
RESEARCHER ID
Google Scholar

  • 1. ANALYZING SOCIAL MEDIA ENGAGEMENT AMONG MINISTRY IN MALAYSIA AND INDONESIA: COMPARATIVE STUDY USING FOUR PR MODELS- THE PRESS AGENTRY, PUBLIC INFORMATION, TWO-WAY ASYMMETRICAL, AND TWO SYMMETRICAL MODEL

    2024 GERAN SEPADAN ANTARABANGSA ON GOING MAIN RESEARCHER

  • 2. CULTURAL DISCOURSES IN "MENTEGA TERBANG" FILM: A RECEPTION ANALYSIS AMONG MALAYSIAN AND INDONESIAN STUDENTS ON GENDER, RELIGION, POLITICS AND CULTURAL BACKGROUND

    2024 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER

  • 3. ANALYZING PERSUASIVE STRATEGIES OF INDONESIAN PRESIDENT JOKOWI AND MALAYSIAN PRIME MINISTER ANWAR IBRAHIM ON SOCIAL MEDIA: A COMPARATIVE STUDY USING THE ELABORATION LIKELIHOOD MODEL

    2024 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER

  • 4. EXPLORING PRACTICE, ENGAGEMENT AND STRATEGY OF PUBLIC COMMUNICATION ON INSTAGRAM BY MALAYSIAN AND INDONESIAN GOVERNMENT MINISTRIES

    2021 GERAN SEPADAN ANTARABANGSA COMPLETED MAIN RESEARCHER

  • 5. LOCAL CULTURE ON COVID 19 GOVERNMENT CAMPAIGN IN INDONESIA AND MALAYSIA (ETHNOGRAPHIC STUDY OF COMMUNICATION ABOUT COVID 19 GOVERNMENT CAMPAIGNS ON SOCIAL MEDIA)

    2021 BIDUNI MIZANNIYAH COMPLETED MAIN RESEARCHER
Research Progress Type of Grant

Completed: 13 (81%)

Ongoing: 3 (19%)