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1. KNOWING THE RISKS BUT CONTINUING ANYWAY? EXPLAINING SUSTAINED BUY NOW, PAY LATER USAGE AMONG GENERATION Y AND Z
ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME'S (AIJBES)
2026 OTHER DATABASE MAIN AUTHOR -
2. AGILE INTERACTION IN SOCIAL MEDIA AND BRAND EQUITY: A MODERATOR EFFECT USING SMART PLS
INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)
2025 ERA CO-AUTHOR -
3. WHAT MOTIVATES MALAYSIANS TO ENGAGE IN SOCIAL COMMERCE SHOPPING?
LABUAN BULLETIN OF INTERNATIONAL BUSINESS AND FINANCE
2025 OTHER DATABASE MAIN AUTHOR -
4. SHOPPING ON SOCIAL PLANET: THE MEDIATING ROLE OF TRUST
MARKET-TR?I?TE
2025 OTHER DATABASE MAIN AUTHOR -
5. SERVICE QUALITY, BRAND IMAGE, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY TOWARDS TELECOMMUNICATIONS SERVICE PROVIDERS IN MALAYSIA: A PLS-SEM APPROACH
INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES
2024 ERA CO-AUTHOR
ACADEMIC QUALIFICATIONS
- PhD in Pemasaran Dan Wakaf Tunai (2023)
- Master in Pemasaran Dan Pentadbiran (2005)
- Bachelor in Pemasaran (2000)
- AAD in Sains Pentadbiran Perniagaan (1998)
EXPERTISE
- Marketing Plan
- Consumer Behaviour
- Service Marketing
DR. INTAN FATIMAH BINTI ANWAR
PENSYARAH UNIVERSITI DS13
Faculty
Fakulti Ekonomi Dan Muamalat
Biography
A lecturer from Fakulti Ekonomi Dan Muamalat. Holds a Phd in Pemasaran Dan Wakaf Tunai.
Usim Expert: https://expert.usim.edu.my/intan.anwar
Phone: -86309
E-mail: intan.anwar@usim.edu.my
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6. KAJIAN KEBOLEHLAKSANAAN KLINIK PAKAR USIM DI NILAI
2013 GERAN ANTARABANGSA COMPLETED CO-RESEARCHER -
7. DEVELOPING A FINANCING MODEL FOR AGRO PROJECTS COMPLIED WITH SHARIAH REQUIREMENT FOR THE BANKING INSTITUTIONS
2012 GERAN PENYELIDIKAN USIM COMPLETED CO-RESEARCHER -
8. THE CRITICAL SUCCESS FACTORS OF BUMIPUTERA CONSTRUCTION COMPANIES IN MALAYSIA
2012 GERAN PENYELIDIKAN FUNDAMENTAL COMPLETED CO-RESEARCHER
Completed: 7 (88%)
Ongoing: 1 (13%)