Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

PhD in Business Studies (2019)
Master in Business Admin (International Business) (2005)
Master in Business Admin (International Business Market (2005)
Bachelor in Kewangan (2000)
DPA in Pentadbiran Awam (1997)

EXPERTISE

Digital Marketing
Business, Financial And Managerial Skills
Digital Economy

Resume Curriculum Vitae

Scopus H-Index : 9

DR. MOHAMMAD TAHIR BIN ZAINUDDIN

PENSYARAH UNIVERSITI DS13

Faculty

Fakulti Ekonomi Dan Muamalat

Usim Expert: https://expert.usim.edu.my/tahir

Phone: 6331

E-mail: tahir@usim.edu.my

RESEARCHER ID

Orcid ID Google Scholar

1. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

2025 GERAN KPT ON GOING MAIN RESEARCHER
2. THE IMPACT OF IMPULSE BUYING BEHAVIOUR IN LIVE STREAMING SHOPPING: A CROSS NATIONAL STUDY BETWEEN MALAYSIA AND INDONESIA

2024 GERAN SEPADAN ANTARABANGSA ON GOING CO-RESEARCHER
3. A PRACTICAL MODEL OF A SOCIAL ENTREPRENEURSHIP IN CROWDFUNDING PLATFORM TOWARDS COMMUNITIES.

2022 GERAN PENYELIDIKAN USIM COMPLETED CO-RESEARCHER
4. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALTY MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)

2022 GERAN PENYELIDIKAN USIM ON GOING CO-RESEARCHER
5. THE ESTABLISHMENT OF ISLAMIC MARKETING MIX MODEL IN RESOLVING RISING COST OF LIVING AMONG MALAYSIAN

2020 GERAN PENYELIDIKAN USIM RACER COMPLETED MAIN RESEARCHER

Research Progress Type of Grant

Completed: 6 (67%)

Ongoing: 3 (33%)

Al-Khubara' : Directory of Expert

ACADEMIC QUALIFICATIONS

EXPERTISE

Scopus H-Index : 9

DR. MOHAMMAD TAHIR BIN ZAINUDDIN

1. MODELLING DIGITAL TECHNOLOGY AND AI ADOPTION TOWARDS ACCELERATING MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTREPRENEURS (SMES)

2. THE IMPACT OF IMPULSE BUYING BEHAVIOUR IN LIVE STREAMING SHOPPING: A CROSS NATIONAL STUDY BETWEEN MALAYSIA AND INDONESIA

3. A PRACTICAL MODEL OF A SOCIAL ENTREPRENEURSHIP IN CROWDFUNDING PLATFORM TOWARDS COMMUNITIES.

4. DEVELOPING A FRAMEWORK OF SUSTAINABLE SERVICE QUALTY MODEL (SSQ) FOR MUSLIM-FRIENDLY HOSPITALITY SERVICES (MFHS)

5. THE ESTABLISHMENT OF ISLAMIC MARKETING MIX MODEL IN RESOLVING RISING COST OF LIVING AMONG MALAYSIAN

1. AI ADOPTION AMONG THE UAE'S GOVERNMENT SERVANTS: AN EMPIRICAL MODEL ANALYSIS

INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES

2. WHAT LEADS TO ONLINE FINANCIAL FRAUD VICTIMIZATION AMONG CONSUMERS: AN EMPIRICAL ANALYSIS

ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME'S

3. DOES THE ISLAMIC MARKETING MIX MODEL MATTER IN COPING WITH THE RISING COST OF LIVING IN MALAYSIA DURING THE CRISIS?

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

4. THE INFLUENCE OF SOCIAL INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION: AN ANALYSIS ON YOUNG ADULTS

GLOBAL BUSINESS AND MANAGEMENT RESEARCH: AN INTERNATIONAL JOURNAL

5. UNVEILING CONSUMER AFFECTION: EXPLORING THE PSYCHOLOGICAL FORCES DRIVING LOVE AND WILLINGNESS TO PAY FOR PREMIUM LAPTOP BRAND

MEDIA EKONOMI DAN MANAJEMEN

1. WHAT LEADS TO ONLINE FINANCIAL FRAUD VICTIMIZATION AMONG CONSUMERS? : AN EMPIRICAL ANALYSIS

INTERNATIONAL SYMPOSIUM ON SOCIAL SCIENCES, BUSINESS, EDUCATION AND TECHNOLOGY 2025

2. MODELING THE CONSUMERS? CONTINUANCE INTENTION OF DIGITAL PAYMENT IN POST-PANDEMIC

4TH INTERNATIONAL ISLAMIC FINANCE AND ACCOUNTING CONFERENCE

3. RELIEVING THE STRESS OF THE RISING COST OF LIVING: WHAT MATTERS TO BE REVIEWED BY THE LAW?

CFORSJ INTERNATIONAL CONFERENCE ON SHARIAH, LAW AND SCIENCE (CFORSJ I-CONF 2023)

4. INCOME DISPARITY AND RISING COST OF LIVING

SEMINAR ANTARABANGSA ISLAM DAN SAINS SAIS 2023

5. DOES THE ISLAMIC MARKETING MIX MODEL MATTER IN COPING WITH THE RISING COST OF LIVING IN MALAYSIA DURING CRISIS?

THE 8TH SOUTHEAST ASIA INTERNATIONAL PHILANTHROPY CONFERENCE 2023

1. MOBILE BANKING ADOPTION (RHB NOW) AMONG MALAYSIANS: IMPLICATIONS TOWARDS BANK?S ENTREPRENEURIAL STRATEGY

DYNAMIC STRATEGIES FOR ENTREPRENEURIAL MARKETING

2. PRODUCTS DISTRIBUTION AND PROMOTION

PRINCIPLES OF BUSINESS MANAGEMENT

3. PRODUCTS DISTRIBUTION AND PROMOTION

MUAMALAT

4. PRODUCTS DISTRIBUTION AND PROMOTION

MUAMALAT: THE INTEGRATION OF AQLI AND NAQLI

5. PRODUCTS DISTRIBUTION AND PROMOTION

INTRODUCTION TO MUAMALAT

1. MARKETING: CONVENTIONAL APPROACHES AND COMPLEMENTARY VIEWS FROM ISLAMIC PERSPECTIVES (SECOND EDITION)

2. MARKETING: CONVENTIONAL APPROACHES AND COMPLEMENTARY VIEWS FROM ISLAMIC PERSPECTIVES

1. NABILA ISLAM

FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS GREEN MARKETING IN BANGLADESH

2. YOUSEF IMADEDDIN YOUSEF SHRAIM

THE IMPACT OF SOCIAL MEDIA CONTENT MARKETING ON CUSTOMER PURCHASE DECISION

3. MARIAM MOHAMED OMAR ALAMERI

CONTINUOUS INTENTION TO USE MOBILE PAYMENT: THE CASE OF UNITED ARAB EMIRATES (UAE)

4. Mohammed Mohammed Ahmed Ayedh

THE INFLUENCE OF INTERNAL CONTROL SYSTEMS ON THE ACCOUNTABILITY PRACTICES OF A WAQF INSTITUTION: A CASE OF AL-RAHMA INTERNATIONAL

5. Alhussain Abdullah Yahya Alsuraihi

THE IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT (GSCM) TOWARDS COMPETITIVE ADVANTAGE AND SOCIAL PERFORMANCE MEDIATED BY INNOVATIVE CAPABILITIES

16. ADVISOR FOR SME UNIVERSITY INTERNSHIP PROGRAMME

SMEDEC

17. EXAMINATION REVIEW PANEL (MATRICULATION PROGRAM, MINISTRY OF EDUCATION MALAYSIA)

MINISTRY OF EDUCATION MALAYSIA

18. AHLI BIRO RUNDINGAN USIM

USIM

19. OPEN UNIVERSITY MALAYSIA - MARKETING BOOK REVAMP PROJECT

OPEN UNIVERSITY MALAYSIA

20. SUPERVISOR FOR STUDENT INDUSTRIAL TRAINING

FACULTY OF ECONOMICS & MUAMALAT, USIM

1. ACADEMIC ADVISOR

UNIVERSITI SAINS ISLAM MALAYSIA - PROGRAM ENGINEERING PROJ??T ?XHIBITION AND SYMPOSIUM (EPEXS'25).

2. ACADEMIC ADVISOR

FACULTY OF ECONOMICS AND MUAMALAT, USIM

3. ACADEMIC PROGRAM ADVISOR

EXTERNAL ADVISOR FOR CURRICULUM DEVELOPMENT OF BUSINESS AND ACCOUNTANCY CLUSTER DEGREE PROGRAM OF INSTITUT PENDIDIKAN GURU MALAYSIA (IPGM)

4. BOOK CHAPTER REVIEWER

FACULTY OF ECONOMICS AND MUAMALAT USIM

5. ACADEMIC ADVISOR

UNIVERSITI SAINS ISLAM MALAYSIA - THE 2ND ASEAN SCHOOL OF BUSINESS NETWORK INTERNATIONAL CONFERENCE 2025 (ASBN 2025)

1. I-SOCIAL CROWD FUNDING PLATFORM

INNOVATION BANK CHALLENGE 2023 (IBC2023)

1. STAFF EXCELLENCE AWARD

2. ANUGERAH STAF CONTOH BULANAN

3. BEST PAPER PRESENTATION

4. GOLD AWARD

5. E-NILAI HIGH ACHIEVEMENT